The rumors about Apple's next hardware version of its Apple TV set-top box continue to hit the Internet. The latest report claims that Apple will price the fourth-generation version of Apple TV at between $149 and $199, which is well above the current version's price of $69. The report adds that the new version will go on sale in October.
According to 9to5Mac:
As the new box will be considerably more expensive than popular alternatives from Roku, Google and Amazon, Apple plans to keep the $69 third-generation device for sale as an entry level model within the Apple TV product line. The new Apple TV 4 will be very similar to the current model in appearance, but it will be thicker and slightly wider, sources say.
Previous rumors claim that the new Apple TV will have an A8 system-on-a-chip inside, along with a new remote control with a built-in touchpad and motion control, and the box may also get a revamped user interface. The new Apple TV is rumored to be revealed at Apple's press event on September 9. along with the company's new iPhone models.