Nike announces Nike+ FuelBand SE with Bluetooth 4.0, colors

Nike announces Nike+ FuelBand SE with Bluetooth 4.0, colors

Nike has announced an update their FuelBand line of activity trackers, the Nike+ FuelBand SE, with enhanced connectivity and durability. The FuelBand SE retains the form factor of the previous FuelBand, though Nike says that the new device is designed to be more durable. In addition to the black band, customers can choose from a few accent colors that wrap around the inside of the band, which Nike calls Volt, Pink Foil, and Total Crimson.

The FuelBand SE uses Bluetooth 4.0 for connectivity, and new software, both in the device as well as Nike's updated apps, refine the user experience. The NikeFuel algorithm has been tweaked to more accurately measure activity. The Nike+ FuelBand app will be updated with new functionality as well. Sessions will let you track specific activity during your day, like going for a run, FuelRate shows how much NikeFuel you accumulate per hour, and Groups let you share your Nike+ achievements with your friends. Milestones celebrate accomplishments in all of these areas.

The Nike+ FuelBand SE is available for pre-order now, and will be available for purchase starting November 6 for $149. Will you be getting one of these, or is another fitness tracker in your future?

Source: Nike, via 9to5Mac

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Joseph Keller

News Writer for Mobile Nations. Fascinated by the ways that technology connects us.

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Reader comments

Nike announces Nike+ FuelBand SE with Bluetooth 4.0, colors


While I have a Basis in route, i've always had a soft spot for the fuelband. I was sad when my broke but nike refunded me with no complaints so that left me on good terms with them. I'll probably pick one of these up since they claim it's more durable.

Already have a first gen. While a few minor foibles, I really like it and recommend it to anyone. Still, expecting Apple to blow it out of the water next year and will more than likely migrate to iWatch.

I wonder if there are any extra features the band will be able to track with the iPhone 5s M7 processor....

And Nike fails to address over 50% of the market with no Android support yet again.....

It is catching up to them as Polar is about to be release a band a lot like Nike fuel with full android support. Fit bit and jawbone both saw it as an easy market. It is sad to see Nike being so stupid.


I really liked my 1st gen Fuel Band but it was lacking features and half of my friends that would even use something like this have Android phones. I have since then purchased an Up band and I LOVE it!!!

I own 2 of their 1st gen and both work fine and help me move my a$$ out of office more!

Yep! I look forward to get another 2 .... and I will certainly support any company which doesn't care about android. :D

Been using fitbit flex for last year but I think it's time to try something new. Pretty excited about this...

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