Nike+ Fuelband SE now on sale at the Apple Store for $149

Despite not officially scheduled to go on sale until tomorrow, the new Nike+ Fuelband SE has now gone on sale at the Apple Store for $149.95. All sizes from the U.S. store are showing a 1-3 day shipping time, and you get to choose from a delightful range of accent colors including black, pink, yellow and red.

The Fuelband SE looks very much similar to its predecessor, but with Bluetooth 4.0 on board this time around along with a bunch of new features – some of which will be coming to the original via a firmware update.. Due to the hardware requirements for the Fuelband SE, you'll need to own an iPhone 4s and above to be able to pair it with the companion iOS app.

With the new Fuelband and the new app, Nike has gamified the experience somewhat. You're now able to compare your scores to those of your friends, and see who's the most active. If you're into that sort of thing.

Buy yours now at the link below, and stay tuned to iMore as we'll have a full review of the new Nike+ Fuelband SE coming up in the near future. Are you buying? And if you're an original Fuelband owner, do you see anything that makes you want to upgrade?

Richard Devine

Senior Editor at iMore, part time racing driver, full time British guy

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Reader comments

Nike+ Fuelband SE now on sale at the Apple Store for $149

8 Comments

I sold one of my 1st edition today and will sell the other one tomorrow.

And yes, I'm going to get my SE tomorrow too :D Those bunch of new features plus this http://www.nikefuellab.com.

FWIW, I was thinking Fitbit but finally decided to stick with Nike+ .... they still don't give a damn to make an App for android!

Yep. I know ... LMAO

I DL'ed the Nike app but got freaked out with all the tracking it wanted to do onto me. I'll stick with my pedometer.

Rolling with the Polar Loop after having used both Jawbone UP and two versions of FitBit (the One and also Flex). I'll admit the FitBit Force intrigues me, but Polar is the ruler in this space, for me.

I LOVE the nike apps atmosphere! I have the first gen, and I'm thinking of making the jump for the other. Can't wait to use the Nike Move app and earn double fuel points! BOO YA!

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I bought one and the lack of sleep quality tracking is still such a nuisance - it says how long you slept but not whether it was light or deep sleep. Shame, I loved that about the Jawbone UP.

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