Shoppers still more likely to buy on iOS than Android, 5x as much over Christmas!
People in the U.S. were more likely to use an iPhone or iPad over an Android phone or tablet to shop online this holiday season . While the majority of online shopping took place on traditional computers, 48% of shopping traffic came from mobile devices, up 28.3% from last year. When it came to actual sales, more people chose iPhones and iPads, rather than Android devices, to make their purchases, according to a new report from IBM:
As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. On average, iOS users spent $93.94 per order, nearly twice that of Android users, who spent $48.10 per order. iOS also led as a component of overall traffic with 32.6 percent vs. 14.8 percent for Android.
IBM also found that while smartphones were more popular when it came to finding gifts, more people bought things using tablets. Smartphones we're responsible for 28.5% of shopping traffic compared to 18.1% for tablets, but tablets saw 19.4% of sales, with smartphones accounting for just 9.3%. Tablet users also spent a bit more, with each tablet order averaging about $95.61 per order, compared to $85.11 per order for smartphone users.
Did you do your holiday shopping with your iPhone or iPad this year? Let us know in the comments.