Apple's brand new desktop operating system, OS X Mountain Lion, was downloaded over 3 million times in the first 4 days since it launched last Wednesday morning, July 25. Apple reports . According to Apple senior vice president of Worldwide Marketing, Phil Schiller, that makes it Apple's most successful OS X launch ever:
Just a year after the incredibly successful introduction of Lion, customers have downloaded Mountain Lion over three million times in just four days, making it our most successful release ever.
Mountain Lion is the ninth major release of OS X, and like Lion before it, focuses on taking iOS in general, and iPad in particular features "back to the Mac". The two operating system remain built on the same foundation but serve widely different purposes -- to use Steve Jobs' analogy, OS X is the truck where iOS is the car. Mountain Lion continues Apple's drive to make the car as nicely appointed as possible, with as many iOS-style amenities as possible, so that iOS users find the Mac just as accessible as the iPad.
That's the key to getting hundreds of millions of Apple mobile users to consider the Mac the next time they buy a computer. That's the democratization that drove the iPad, and that's now driving the Mac with Mountain Lion, Apple's ad campaigns with Genius commercials, and likely most of what else we'll see from them going forward.
Were you one of the 3 million who downloaded OS X Mountain Lion so far?