Path turns lasting memories into fleeting conversations

Path takes a radical departure from its original business model

Originally billed as a private network for families and friends to share lasting memories, Path is now making a radical departure from that vision, transforming itself into an ephemeral messaging service. Rather than as an archive for family memories, Path's business model has changed to self-destructing messages that puts it in direct competition with services like Snapchat.

"As of June 11th, anything sent through Path messaging became 24 hour ephemeral," the company says of its new business model. "This means that all messages are automatically removed from our servers 24 hours after being sent, including any old messages." Path advises that if you want to save messages, you'll have to manually do so yourself.

This applies to messages stored in a user's sandbox and not to timelines, according to the company.

It's unclear how this change will affect Path and its subscribers. Though the service isn't too big in the West, Path had accumulated a decent number of worldwide users, many of whom are located in Southeast Asia, on its old business model.

Is this a change that would make Path more attractive as a service to you? In the digital age where bits make memories disposable, it seems that Path is disposing of its film-like scrapbook heritage.

Source: Pando Daily

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Reader comments

Path turns lasting memories into fleeting conversations


Another wrong move by Path. First the pushing stickers instead of developing a way to post more than one photo for a moment, and now this snapchat knockoff. What is the point. Time to delete the app. Perhaps I should try Oneday again.
To bad. I loved the privacy of Path but also the ability to share a moment with various services liek FB, Twitter, 4Square, etc.

This is a really dumb move by Path. I use Path daily and I have never used the messaging feature. Ever. Why not work on some of the features that have been requested and needed? I'm not 12, I don't need SnapChat part 2. Or 3. Or 4. Paths leadership is questionable at best. And that worries me because Path is an integral part of keeping my family close and informed while we all live many miles away from each other.

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I doubt they're challenging snapchat here. They're selling their privacy features here with this 24hour feature.

However, i feel like this move is more to save on server costs. ;)