Peter Balanger is the photographer behind all the gorgeous iPhone and iPhone photos that Apple uses for marketing. The folks at The Verge had the opportunity to interview Peter about his creative process:
The team at Apple always has a really well developed shot list and sketches of what they need. I work with their talented art directors to translate those sketches into photos. We start by getting the position of the product and then move forward on lighting. Because Apple products have such carefully selected materials it is incredibly important to light the product in a way that will showcase the various materials accurately. I pick an area to start with and think about how that material needs to be described. Once that section is done I move on to the next. This is how my sets get so complicated! I need to have control over each and every surface so when the client asks for a highlight to be elongated, I can do that. It’s similar to working on a file in Photoshop: you don’t do all your work on one layer. I think of my lights as layers that I can adjust individually to get the desired results.
Peter is not an exclusive photographer for Apple, but also photographs for other big names like eBay, Nike, and Pixar. In the video above, he shares the process for creating a cover for Macworld magazine. It's fascinating to see the layering process in action.
For the photography enthusiasts, Peter's camera of choice is the Canon 5D Mark III, and his base lens is the 24-70mm f/2.8.
The entire interview is a great read, so make sure you check it out.
Source: The Verge