Pocket founder Nate Weiner talks transition from Read it Later, time shifting content, and going free

We had a chance to sit down and talk to Pocket's (formerly Read it Later) founder, Nate Weiner, and developer Max Weiner about their recent re-branding and the transition from a read-later service to a read-, watch-, and generally enjoy-later powerhouse. With a newly redesigned app, continued cross-platform focus, and business model that includes giving the app away from free, it's a huge gamble for Pocket.

Doing a great app on iPhone and iPad is challenging. Doing a great app on iPhone and iPad and the plethora of Android devices Pocket decided to support is a huge challenge. But we live in a cross-platform world where Android phone users might have an iPad, or iPhone users might have a Kindle Fire, and being able to read the content you want on the device you want, when and where you want is hugely important. So, Pocket is doing an incredible amount of heavy lifting to make sure their users can just launch the app, tap, and never have to think twice about it.

Watch the video above for the full interview, and check out Leanna's authoritative Pocket review for everything you need to know about the iPhone and iPad app.

Pocket founder Nate Weiner talks transition from Read it Later, time shifting content, and going free

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, The TV Show, Vector, ZEN & TECH, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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There are 4 comments. Add yours.

Richard says:

I'm a big fan of Read it Later so I'm a bit worried about the move to Pocket. With Read it Later, I paid for the app, as did thousands of others I guess, the business model was easy to understand. Now, Pocket is free. So where is the business model? Either they are going to populate the Ui with Ads(Not acceptable to me) or they are going to move to a subscription model where they will likely overestimate the value of the service to me (as have many other providers of this type).
Regardless, the supplier/customer relationship appears to have changed without consultation with me. So I feel as though my money was taken under false pretences. If I had known the app would move to a paid subscription or ad supported model, I would never have bought it.

Ozy says:

Well said. I also wonder if ads or a subscription model is coming, And if so, I also will be pissed.

Gypsy says:

Sorry about your last name nate. Good luck to you.

heman says:

E d itors who use the words like time shift s u c kk co ck for breakfast.