Poll: How much do you think Apple would charge for an 8GB iPad mini?

How much do you think Apple would change for an 8GB iPad mini? We've already had Chris Umiastowski weigh in with the investor perspective, but I'm all about the iMore nation -- I want to know what you think. The Amazon Kindle Fire and Google Nexus 7 are both $200 but both are also sold at break even or below, and Apple doesn't do that. Amazon and Google also have very different business models, and ones that don't require profitable hardware sales the way Apple's does.

Now Apple does sell the 8GB iPod touch for $200 already, but that hasn't been updated since 2010 and probably costs quite a bit less than that to make. Could Apple sell an iPad mini for the same price? If Apple keeps the entry-level iPod touch at $200, could Apple sell the iPad mini at $250? At $300?

The 16GB iPad 2 is currently $400. Could Apple get the entry-level iPad mini up anywhere near that? $350 maybe?

I don't think Apple could or would go lower than the current iPod touch, and I don't think they could (even if they would!) go any higher than the current iPad 2. So that leaves us with a range for about $200 to $350. Where do you see the iPad mini fitting in?

Check out all the info we put together on the iPad mini and then vote up top and tell me why you voted the way you did in the comments below!

Georgia

Senior Editor at iMore and a practicing therapist specializing in stress and anxiety. She speaks everywhere from conferences to corporations, hosts the ZEN & TECH podcast, and should be followed on Twitter @Georgia_Prime.

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There are 21 comments. Add yours.

johncblandii says:

It is all about the profit margins. It will be $300, IMHO.

KCMike says:

I REALLY want it to be $199 but I don't see it from Apple. If they continue with their range of 24-34% profit margins, the 8gb will be $299. I wanna own a iPad but they are just too expensive, especially because I still need a computer. If the iMini is $199 I'm game. If it's higher for the 8gb, I'll go with the Galaxy Tab Student Edition ($249 including a keyboard & expandable memory).

johncblandii says:

Yep. I feel you on that one but I'd go Nexus 7. :-)

Obsidian71 says:

$250

Apple doesn't have to offer price parity with the Nexus 7 but they have to be close enough. The iPad is worth a $50 premium in this instance.

Syberiyxx says:

Apple likes to show to people that they value their products highly by pricing them highly. There's little chance that they'll sell it for $200 because they want the iPad mini to appear more valuable. I can see them selling it at $250 but I could also see them selling it at a solid $300 dollars just to prove that their higher priced product will still snuff out the "competition" purely because it's better.

E_man#CB says:

$350. Maybe $300. The 8Gb iPod Touch is $220, so an iPad isn't $200-$250 unless it replaces the iPod. Yes, smaller things can be more expensive, but often bigger tablets means the average customer sees a higher value. $300 is possible, but I can see them pricing it just below their last gen 16Gb iPad at $350 better.

SteveW928 says:

I don't think it could replace the iPod. Regarding pricing, I'd buy the one I need, not the lowest priced one. Since an iPad mini won't fit in my pocket... I'd pay $200 for an iPod touch even if the iPad mini were only $150. They are two products for different uses, regardless of price.

I'm hoping for an updated iPod touch. I'd be REALLY happy to see both a new iPod touch and iPad mini, both at the $200 starting price point.

iDonev says:

If they offer 3G/4G flavors, I can all but guarantee you'll be able to have them free with a 2/3 year contract.

cardfan says:

8gb is about useless though.

Michael Scrip says:

I doubt Apple would make an 8GB iPad Mini... tablet apps are simply too big to have a great experience.

Everything I'm about to say is for a 16GB iPad Mini.

$200 is absurd. We can just ignore that.

$250 is a little better for Apple... and would definitely suck the oxygen out of the room for the other guys.

But $300 would actually turn a profit for Apple... and still be attractive to N7 and KF buyers.

The iPad Mini will have a smaller, cheaper, non-Retina screen... maybe a slower processor... and a few other cutbacks. With Apple's supply chain efficiencies... they can get that price down and make a nice profit. And then there's the upsell opportunities:

$300 for the entry-level smaller iPad Mini 16GB
$400 for the bigger iPad 2 16GB
$500 for the Retina iPad 16GB

Remember... Apple is the king of the upsell. How many times do people walk into the store to buy a certain Apple product... and walk out with a better one?

I noticed this when I was pricing the Macbook Air:

$1000 gets you in the door for an 11" Macbook Air 64GB
$1100 doubles the SSD to 128GB
$1200 for 128GB *AND* a bigger 13" screen

Dammit... you went in to spend $1000 but ended up spending $1200... and got a much better machine. Apple makes it difficult to avoid going for the better model.

So maybe that's how it will go. Apple might gamble on the fact that most people will just go ahead and get the better model.

$300 gets you in the door for the iPad Mini.... but Apple dangles the bigger iPad 2 in front of your face for only $100 more. And another $100 for the Retina iPad.

But even if people do buy the iPad Mini... Apple still makes a profit on it. It gets the customer into the iPad ecosystem. And the next time around... they will buy another iPad (maybe a more expensive one)

And all this while still being in a similar price range of the other guys' tablets.

Come on... a Nexus 7 16GB is $250... I think people would easily spend $300 to get an iPad Mini 16GB instead.

cardfan says:

I think what a Nexus or Fire costs is irrelevant. Apple sets the pricing. Most still have never heard of a Nexus tablet. The Kindle is a joke.

An 8gb ipad is useless but it could be the base burner at 250. This allows people to say it's 250 even if you'd never consider buying that version. 299 sounds right for the 16gb. 350-399 for 32gb. It still gives all of them room to drop later which will happen.

What people need to be aware of is where these prices will be in 6 months..12 months. We'll have refurbs, discounts from retailers, and then next year's version driving the prices down. Effectively, we'll see 199 and below soon enough.

Michael Scrip says:

---- An 8gb ipad is useless but it could be the base burner at 250. This allows people to say it's 250 even if you'd never consider buying that version. 299 sounds right for the 16gb. ----

True... but that kinda messes up Apple's pricing for other iPads.

If it's $250 for 8GB... and $300 for 16GB....... then how do you explain the $100 jump in price for each capacity of the bigger iPads?

That's why I kept the 8GB iPad Mini out of my prediction... for simplicity's sake :)

SteveW928 says:

I don't think most people will see the iPad mini as more entry level, but will buy it specifically for the form factor or not. The $400 iPad 2 is the entry level for the regular iPad, even if a mini comes along. Most considering the mini probably won't be up-sold to the regular size unless the mini indeed does cost less and cost is their major factor. (ex: most people don't go to the Ford dealer to buy a Fiesta and get up-sold to a F150 pickup... they get a Fiesta loaded with more features or possibly some other model of similar type.)

Jfmartin67 says:

There won't be an 8 GB version of the iPad mini. 16GB Yes.

dloveprod says:

16 gig iPad mini for $299

trankins24#IM says:

I can see the commercial showing... "starting at $299"

RodneyJ725 says:

Maybe the iPod Touch will be discontinued, and the 7" iPad will be "the new iPod" there is still the iPod nano etc for music-only devices. "the new iPod" could sell for the same $220, the price of the iPod touch that it replaces.

SteveW928 says:

Gosh, I hope not! An iPad mini won't fit in my pocket. That would leave the only option to be an iPhone, but many don't have $60+ / month to dump into such a device for several years.

Mike_111 says:

8GB iPad Mini makes no sense at all. Especially now with even bigger Universal Apps. AFAIK Apple hasn't released a new iOS device/generation with less than 16GB for 2 years...

So I vote for a 16GB iPad Mini for $299.
And I'm not sure if it makes sense for Apple to offer any other SKUs, at least financially.

KCMike says:

I REALLY want it to be $199 but I don't see it from Apple. If they continue with their range of 24-34% profit margins, the 8gb will be $299. I wanna own a iPad but they are just too expensive, especially because I still need a computer. If the iMini is $199 I'm game. If it's higher for the 8gb, I'll go with the Galaxy Tab Student Edition ($249 including a keyboard & expandable memory).

Pontavignon says:

There should be no 8 gig iPad Mini. iPad apps are large and tending larger, for Retina and other inevitabilities. Even with iCloud 8 gigs are not sufficient for a useful device. So, you start off with 16 gigs minimum, and price that at $300, offering two good cameras and everything except the Retina screen that is available on the larger iPad, scaling prices up for additional memory, GPS/cellular, as though the iPad mini was the sole iPad on sale. You don't market it as a smaller and less expensive product. You market it as an iPad that features a smaller size, but is not otherwise treated as a lesser product.