Premium App Store Plus! iPhone 3.0 Rumors Recycled!

Our guess is that the buildup to this Tuesday's iPhone OS 3.0 Preview will be filled with rumors, new and old. Speaking of old, Wired has just dusted off the Premium App Store (or App Store Plus) story from back in January. While that story focused on Premium Games, and Wired re-enforces that focus, they all suggest there could be a wider range of content:

This "velvet rope" section of Apple's store could feature software programs that cost $20 or more, making it friendlier to publishers whose products are too complicated to be created in one developer's spare time. That change would make the App Store more friendly to game publishers, as well as enterprise software companies such as SAP that would otherwise prefer to focus on the more business-user targeted BlackBerry phones. BlackBerry is expected to launch its own app store, called the BlackBerry App World, later this month.

I would pay $20+ for an app that was worth $20+, and if separating those apps off from the $0.99 fartsnjiggles crowd helps developers pay their bills while making what we hope are the Next Great Apps, more power to them.

The question then becomes, what's worth $20+ to you in an iPhone App?

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Premium App Store Plus! iPhone 3.0 Rumors Recycled!


actually, where is slingplayer? They said they'd release it by the end of Q1 and I haven't heard anymore news... Rene?

It's possible, the only problem would be that all apps must be approved by Apple, and spending money to build some app and then discover that it will be banned because of some stupid rule isn't an incentive.

A full-blown, full-featured, totally editable QuickBooks app with sync to desktop would be worth $20 or more to me.

I agree with Rene, a premium App Store would come with premium customer (to be read developer) care. Premium apps shop be approved super quick and be only for companies willing to pay a higher developer fee.

I can picture games being in the $20+ range. Especially if its from well known publishers such as activision, ea, bungie(iphone halo anyone? haha)i think higher priced games can bring in the bigger named companys.

I'd pay for a decent email client native app that incorporates contacts, calendar events, notes, appointments and email in one editable location. Outlook Mobile, per se.

OMG, the anticipation is starting to kill me! :)
Tuesday (or whenever 3.0 launches) can't come soon enough! I have a feeling that Apple is not going to disappoint...

Oops wrong thread (mean to post in the original 3.0 blog). ;)
Anyhoo, I'm also stoked about the possibility of some more advanced Apps (games, Tom Tom, etc.) coming to the Apps Store.
I would also pay up to $99 for an App. if I thought it was worth it.

The platform can't handle apps that are worth more than $20. Apple has crippled too many things for an application to be worth it.
Also, every app I've tried, whether it was free or paid for has been chock full of bugs. The development plan for the iPhone is, "Hurry up and get it out the door before someone else thinks of this! We'll fix the bugs later."
That type of mentality will not be tolerated on an app that is $24.95. Or $39.99.
Plus, the market is limited for apps that cost that much. Businesses that early on tried to move to the iPhone are moving back to the Blackberry. Push is HUGE, and push is extremely crippled on the iPhone. I have to use a VPN, and I have to enable it every time I want to pull my email. The CEO and every management type below him realized that this was a pain, ditched their iPhones, and went back to whatever Blackberry was selling. So, who are you going to market these expensive apps to?

A word processor. iChat mobile edition. Video conferencing. YouTube posting via iPhone. All of these are great 20+ ideas.

Couldn’t be written any more effective. Reading through this blog post reminds me of my old room mate! He continually kept chatting about this. I will send this blog post to him. Pretty sure he will have a good read. Appreciate it for sharing!