Rejected! (Or Not?) - Apple Sends Developers Mixed Signals

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Ah, Apple gone and done it now! SXSW debuted this year's hottest social trend: Mass Twitter-steria, and now the 140 character mob has its torches and pitchforks ready to storm Cupertino. Or not.

Let's back up a step. Following the Apple SDK announcement, pretty much everyone and their neck-bearded uncle rushed to developer.apple.com and started their download engines. 100,000 of them in the first few days alone. That's a lot of love. And even more expectation.

Today, many would-be developers, including tippity-top tier indie sensations, received the following cryptic response from Apple (via Daring Fireball)

Dear Registered iPhone Developer,

Thank you for expressing interest in the iPhone Developer Program. We have received your enrollment request. As this time, the iPhone Developer Program is available to a limited number of developers and we plan to expand during the beta period. We will contact you again regarding your enrollment status at the appropriate time.

Thank you for applying.

Best regards,

iPhone Developer Program

Apple slamming the door, or asking a larger-than-anticipated crowd to take a number and please be patient? Sadly, no rosetta stone was provided to help us suss that out.

My money is on the latter. 100,000 certificates is a lot to process (and almost certainly weed out). That Apple didn't communicate this effectively is, unfortunately and increasingly, par for the course 1 Infinite Loop way.

It should also be made clear that this in no way prevents anyone from developing on the iPhone, using the free ADC membership and the simulator environment. What this does, however, is prevent anyone who hoped to sign up for the $99 membership from receiving their authentication certificates. This means no transferring apps to an actual iPhone, and more importantly, no testing on an actual iPhone for now.

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Rejected! (Or Not?) - Apple Sends Developers Mixed Signals

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