Rumor: Apple considering a bid for English Premier League soccer TV rights

According to an article in British newspaper The Daily Mail, Apple is considering throwing its hat into the bidding ring for the rights to broadcast English Premier League soccer games. The deal is open for a new round of bidding before the end of this season in May.

The Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales, while the iTunes subscription service infrastructure is already in place.

Apple will face some huge competition if it is to get its hands on some form of TV rights for these games. Sky, who currently owns most of the rights for live games, had to pay around £1.6 billion ($2.5 billion) for the privilege. Competition is also likely to come in from Google, ESPN and Middle East Network Al Jezeera.

If Apple did manage to secure some of the rights to live EPL games, it would then have to force consumers to buy an Apple TV if they wanted to see the content on their televisions. This does not appear to make a great deal of sense for the consumer unless of course the deal is just to sell the games through iTunes; in a similar way to its TV episodes.

Source: The Daily Mail

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UK editor at iMore, mobile technology lover and air conditioning design engineer.

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Reader comments

Rumor: Apple considering a bid for English Premier League soccer TV rights


There is no contest. Association Football (soccer) is light years ahead of American Football (gridiron) in popularity. American Football is only played in America. Association Football is played in every country on the planet and has a world wide following of 3.5 billion people.
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Greens Street Hooligans is a horrible movie, horribly acted, glorifying hooliganism and violence around sports. But people in the USA are never in the history of human existence gonna stop saying soccer. NEVER. The human race will die off before people in this country stop calling American Football, "football" and start calling "soccer" "football." Cause nobody hear gives a rat's ass what other people want us to call something.

forcing users to buy Apple Tv eh... not so crazy.. we're already forced to pay subscriptions to multiple TV channels in order to watch them now... (TV licence, SKY, ESPN)... The Premier League dont give a monkeys about the fans, just the revenue they can get from the TV contracts...

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