According to an article in British newspaper The Daily Mail, Apple is considering throwing its hat into the bidding ring for the rights to broadcast English Premier League soccer games. The deal is open for a new round of bidding before the end of this season in May.

The Premier League is seen as the type of premium content that will help establish Apple TV in the UK and boost iPad sales, while the iTunes subscription service infrastructure is already in place.

Apple will face some huge competition if it is to get its hands on some form of TV rights for these games. Sky, who currently owns most of the rights for live games, had to pay around £1.6 billion ($2.5 billion) for the privilege. Competition is also likely to come in from Google, ESPN and Middle East Network Al Jezeera.

If Apple did manage to secure some of the rights to live EPL games, it would then have to force consumers to buy an Apple TV if they wanted to see the content on their televisions. This does not appear to make a great deal of sense for the consumer unless of course the deal is just to sell the games through iTunes; in a similar way to its TV episodes.

Source: The Daily Mail