Samsung chief strategy uses Apple products, praises Apple's ecosystem

Samsung’s new chief strategy officer, Young Sohn, seems to be something of an Apple fan, owning several Apple products, including an iPhone and a Mac. While he also owns a Samsung devices for work, Sohn says that Apple’s iCloud and otherwise tight integration between devices makes their products attractive to customers, and that's one of Apple's big strengths. MIT Technology Review reports:

If you look at the strengths of Apple, in a way it’s not the product per se. It’s that consumers like their ecosystem such as iCloud. I like that my family 6,000 miles away in Korea is able to see my schedule and see all of my contacts and photos. It is sticky, but it is a proprietary architecture.

While Sohn says that he thinks that Samsung’s Galaxy line of phones is superior, he criticized Samsung’s experience as “device-centric”. Sohn said that while he believes that Samsung has the largest platform in the world between all of the products they make, that they are not integrated into an ecosystem like Apple’s devices, and Sohn believes that Samsung can do more to connect its devices to a wider system. Android, of course, connects Samsung’s phones and tablets to the wider Google ecosystem, but that’s not something that Samsung can control.

As a long-time Apple user, it’s not really surprising that Sohn still uses Apple products at home, especially since he only joined Samsung in August. But it is good to hear an executive call out where their companies own products are weak, especially compared to those of a rival. That’s something we could use more of from everyone, including Apple.

Source: MIT Technology Review