NBC's Saturday Night Live (SNL) lampooned Verizon Wireless' confused, complicated, almost chaotic 4G LTE smartphone marketing last night. While Verizon has done a good, restrained job with their iPhone commercials to date, their non-Apple marketing has ranged from "Tell your wife it has a Tegra 2 processor" to tablet names that look more like 1980s Jean Claude van Damme movies, to a dizzying array of overlapping phones with very little in the way of clear segmentation or differentiation.
Right now, if my mom wanted a not-iPhone on Verizon, rolling dice and picking at random would likely be as effective a strategy as walking into the store. (Lucky for her, and for Verizon, there's Android Central)
Verizon would do well to draw up one of the Steve Jobs product grids, but instead of consumer and pro, portable and desktop, stick with consumer and prosumer, keyboard and no keyboard. Then build out slowly from there. A few great devices that get phenomenal, long term support would be far more memorable and marketable.