Security and identity as a service, and how Apple could lead the way
As rumors keep swirling about the finger print scanner Apple will be introducing with the iPhone 5s, the subjects of mobile security and identity keep getting raised. Passwords are an absolute pain in the ass on mobile, and identity is a problem that not only hasn't been solved, but that some companies either lack interest in solving, or lack the trust necessary for us to want them to solve. Industry analyst Ben Bajarin - listen to him on the latest Vector podcast - think that leaves the door wide open for Apple. From Tech.pinions:
Security as a service could become a key differentiator for Apple products and a driving reason to choose Apple products over others. But even more interestingly, their competition (Google) doesn’t care about security. It is a battle field their core perceived competitor has no interest in playing on. And that makes it all the more important.
It's important to distinguish between different meanings of the term "security". This isn't privacy protection on a governmental scale. Sadly, it doesn't look like any of the major players, Apple included, is willing or able to stand up to governments - legally, illegally, or questionably - demanding access to our communications and other data. (See the ongoing NSA scandal).
This is perhaps better termed authentication or identity as a service, where a mobile device ascertains with a certain standardized degree of certainty that we are who we say we are, and that's used to allow us access the device, and to our login systems, like iCloud keychain, payment systems like a future version of Passbook, and to other services linked to the chain.
It could be a huge business for anyone who can provide a sane, simple solution. Which are both among Apple's traditional strengths.
Check out the rest of Bajarin's article for more.