Shazam on an iPhone 5s

Shazam and NCM Media Networks today announced a new partnership that will see the audio-ID service tying into NCM's FirstLook movie theater pre-shows. By opening the Shazam app when FirstLook is playing in AMC, Cinemark, and Regal theaters, you'll be able to get more info about whatever advertised content is filling the screen.

Apparently FirstLook runs on 20,000 screens every day across the United States, to a mostly captive and generally uninterested audience. That audience, at least from your author's own casual observations, by-and-large ignores the pre-movie shows, knowing that they're all paid placements, and instead does one of two things: talks to whomever they came to the theater with, or plays with their smartphone.

Shazam and NCM have set it up so that every single piece of FirstLook content will be recognizable by Shazam, though "the exact experience will vary from segment to segment." For product advertisements you would be presented with the option to buy said product, or others might just send you to a page with more information on whatever's being talked about on screen.

So here's the question: would anything really motivate you to use the smartphone with which you're ignoring FirstLook to instead engage more with FirstLook?

Source: Shazam