When it comes to smartphone loyalty, Apple's iPhone wins
According to Gfk's recent survey, iPhone users remain the most satisfied and claim they'll stick with their iPhones instead of jumping ship to another smartphone platform. Out of all the users surveyed, only 25% of them plan to stay loyal to their current smartphone platform while 56% of those surveyed plan to keep their options open when buying their next smartphone. Out of those users who say they're staying loyal to their current smartphone platform, Apple users made up 59% of that number. Microsoft phones showed the lowest user loyalty base at only 21%. RIM, Nokia, and Android fell between the 24-35% ranges.
Lead analyst, Ryan Garner had this to say about smartphone loyalty -
"Loyalty with a handset is a lot more complicated these days in that people buy into experiences at the high-end level,"..."If a phone doesn't do what it says it will do or what the owner hopes it will do, the maker will lose loyalty."
Most smartphone users rely on owning a smartphone that's not only user friendly but reliable and stable. Those are the types of things Apple has managed to nail. Not to mention Apple having the most extensive choice of applications available via their App Store. These things all combined could be what keep Apple users loyal. I know a huge factor for me is the amount of money I've already invested in the platform through purchasing applications. If I switched platforms, those applications would be rendered useless to me. So to all the members of the TiPb community, what is it that keeps you loyal to the iOS platform?