Sony and Camera360 team up, support for Cyber-shot QX cameras coming in next update
Popular camera application, Camera360, has announced that a forthcoming update will add support for Sony's QX10 and QX100 clip-on camera to use when the device is connected to your iPhone. The QX cameras – for better, or worse – were highlight products for us from the recent IFA 2013 event in Berlin, if for no other reason than it being a new and interesting idea.
The biggest issue thus far with the QX cameras is the Sony Playmemories app you must use to take control of them. It sucks. There's little better way to describe it, and while Sony is no doubt working on making it better, the prospect of using third-party camera applications has us more excited. It's this kind of integration that could help differentiate the QX10 and QX100 from being just another WiFi connected camera.
Sony is serious about their cameras, and has recently released the initial version of a Camera API, not just for developers to work with the QX series. They want third party app developers – who likely have done a better job than Sony themselves – to hook their apps into their cameras. And that's no bad thing at all.
We're in the process of working up a review for the lower-cost, lower-spec'd Sony Cyber-shot QX10 at the moment. Though, since a company called Apple decided to drop a bunch of stuff on us all at once, we'll be posting it once we're out the other side of that. Be sure to check out our first thoughts in the meantime, and tell me; does the prospect of third-party camera apps make you think again about something like this?
The update to Camera360 is expected to drop later this month, coinciding with the general availability of the cameras.