Sony CEO also thinks Apple is working on a TV set

Sony CEO also thinks Apple is working on a TV set

According to the Wall Street Journal, Sony CEO Sir Howard Stringer -- like most of the rest of the world -- thinks Apple is working on a television set.

Stringer declined to provide details about what Sony is developing but said "there's a tremendous amount of R&D going into a different kind of TV set." He added that he has "no doubt" Apple's Steve Jobs also was working on changing the traditional TV set.

No surprise there, since Jobs said as much, and Stringer provides nothing in the way of "they're sourcing components from Sony" to jazz up the story as he's done previously for things like higher megapixel iPhone cameras.

Speaking of iPhone, some 5 years later, Stringer claims Sony is working hard to catch up there as well.

Meanwhile, Stringer said other phone makers will catch up to the iPhone, but their devices need to become "seamless." "The beauty of the iPhone is it's really well organized," he said.

And just FYI, Stringer says he's also not leaving Sony, despite their lackluster performance under his tenure.

Source: Wall Street Journal (Paywall)

Rene Ritchie

Editor-in-Chief of iMore, co-host of Iterate, Debug, Review, Vector, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Sony CEO also thinks Apple is working on a TV set

10 Comments

Just don't see it. TV is about content. Apple's control is limited here. I'm not aching to replace my lcd tv's anytime soon for just more hardware.
A huge ipad might be interesting though. It's basically a "tv" that wouldn't need the cameras. But multitouch, runs iOS, etc. I'd reimagine the pic used in this post to be a giant ipad sitting in a stand.

I still feel like people are misinterpreting this somewhat and Apple isn't going to sell an actual TV. Could be wrong, but that's just my gut feeling about it.

Apple already has everything it needs in a TV, its called Apple TV.
Why plug a fixed display on top of that, instead of letting the customers choose their own displays? Or Apple will lauch a line of TVs for every pocket or need?
I fail to see the logic in lauching a line of TVs that will do exactly what someone with Apple TV and any TV set can do. I say Apple is not working on a TV set, but on a better Apple TV.

I'm sure Tim Cook is saying "After you, Howard."
Apple likes to let would-be competitors make all their glaring mistakes, in public, before they release their own solution. Google TV is a prime example of such glaring mistakes.

Agree completely. I've always thought that iAd was designed for big-screen HDTVs from day one.
And I agree that Siri won't be a game-changer for content providers. But I'd add that it will be a game changer from the consumer perspective. No more remotes, no more painfully slow on-screen "typing" to search for content you can say in one second.

They've got a long road ahead if iAd is their big solution. The studios already get big lump sums of pmts upfront.
I still maintain if Apple has anything going here it's going to be a big ipad. Their solution to tablets was a big iphone.
That aside, who exactly clicks these damn ads? Fvcking things are annoying as he!!. I never understood the premise of advertising a product to consumers in an annoyed state. I'm more likely to think more negative of a product after seeing the stupid unwanted offending ad.
Whoever thinks up the model that actually turns ads into a positive (or rewarding) experience for the consumer will get rich.

They've got a long road ahead if iAd is their big solution. The studios already get big lump sums of pmts upfront.
I still maintain if Apple has anything going here it's going to be a big ipad. Their solution to tablets was a big iphone.
That aside, who exactly clicks these damn ads? Fvcking things are annoying as he!!. I never understood the premise of advertising a product to consumers in an annoyed state. I'm more likely to think more negative of a product after seeing the stupid unwanted offending ad.
Whoever thinks up the model that actually turns ads into a positive (or rewarding) experience for the consumer will get rich.