Sprint plans pre-paid service rebranding, more in 2014

Sprint plans pre-paid service rebranding, more in 2014

America's third-largest wireless carrier, Sprint, plans an extensive rebranding in the new year. The company plans to revive a recently defunct service in a new way and also wants to consolidate existing pre-paid services into a new identity, according to TechCrunch.

It was only this past summer that Sprint wound down support for Nextel, its push-to-talk network powered by the Motorola-developed Integrated Digital Enhanced Network (iDEN) technology. TechCrunch reports that Sprint wants to resurrect the Nextel brand for premium business services, specifically - services based around the Clearwire technology Sprint paid for last July.

Sprint also wants to lump its Boost and Virgin Mobile pre-paid wireless services together into a new brand called "Sprint Freedom." Sprint acquired Boost in 2006 as part of its acquisition of Nextel, and acquired Virgin Mobile three years later.

Sprint is undergoing a long-term transition under the direction of Japanese telecom giant Softbank, which owns more than 70 percent of Sprint stock. Softbank CEO Masayoshi Son seems to have aggressive plans for Sprint - Son and Softbank are also rumored to be pushing for a Sprint acquisition of T-Mobile, the U.S.'s fourth largest wireless service. If that happens, the combined Sprint and T-Mobile would still have a smaller user base than their nearest rival, AT&T, thought they'd be awfully closer than they are now.

Source: TechCrunch

Peter Cohen

Managing Editor of iMore, Mac and gaming specialist and all-around technologist. Follow him on Twitter @flargh

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There are 4 comments. Add yours.

asuperstarr says:

This will be great for those wanting a phone with Sprint.

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vinny jr says:

Please T-Mobile stay away from Sprint. I have never had faster or more reliable service from any Carrier than I am receiving from T-Mobile right now. My HSPA+ speeds are hitting close to 15-20mb down & 3-4mb up. My LTE speeds average around 25-30mb down and after 6PM they jump to 35mb down and 15mb up. I have never been happier. Thank You T-Mobile. Sprint spells trouble.

ScottyTheMenace says:

Best re-branding Sprint could do? Fix their crappy network. Then I might renew my account.

Premium1 says:

Agree. Fix the network and customers will come.

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