Sprint had 1.8 million iPhone sales last quarter, 40 percent to new customers

Sprint sold a total of 1.8 million iPhones during Q4 2011, with 40 percent of those going to new customers. Admittedly, 1.8 million is only about a quarter of the 7.6 million iPhones AT&T sold during the same period, and less than half the 4.2 million moved by Verizon, but considering Sprint's 55 million customers ranks as the the third largest U.S. wireless carrier, and this is the first official quarter that Sprint had the iPhone to sell, it still indicates a fairly solid adoption by their subscribe base.

“Our strong fourth quarter performance illustrates the power of matching iconic devices like the iPhone with our simple, unlimited plans and industry-leading customer experience,” said Dan Hesse, Sprint CEO. “During the past year, Sprint added more than 5 million net new customers and grew wireless service revenue by more than 5 percent, including 17 percent for the Sprint platform. This momentum gives us confidence as we execute our Network Vision upgrade and 4G LTE roll-out.”

Although the company recorded a $1.3 billion net loss for the quarter, they're focusing on added subscriber value and overall unit sales this time around. And with those added smartphone sales, new customers are subsequently coming in by the masses according to their earnings report -- mostly thanks to the iPhone 4 and iPhone 4S, and their position as the last U.S. carrier to offer unlimited data contracts.

It looks like that $20 billion bet Sprint made with Apple is slowly starting to pay off.

Source: Sprint

Andrew Wray

Andrew Wray is a Salt Lake City, Utah based writer who focuses on news, how-tos, and jailbreak. Andrew also enjoys running, spending time with his daughter, and jamming out on his guitar. He works in a management position for Unisys Technical Services, a subsidiary of Unisys Corporation.

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There are 6 comments. Add yours.

Chewbacca Smith says:

When the next release is announced, I am going to sprint. Unlimited data is too valuable. Forget Att and their data caps.

jsigler says:

I wonder what percentage of the other carriers were "new users". The real story here is that Sprint has added 900,000 new subscribers. I wonder how many more they will add as contracts end on the other carriers customers and people find they can have unlimited data and lower monthly payment with a Sprint iPhone.

9thwonder says:

I stayed with sprint so they should also be glad because if they had not got the iphone there is a 100% chance I would have left Sprint.

Dark_Blu says:

I renewed with Sprint on an iPhone 4S. Can't get whatever new iPhone comes out this year but will be keeping my eye on whatever comes out next year. Most likely an iPhone 5S is history is any indicator.

Chewbacca Smith says:

all you have to do is leave a comment(and all your personal info). not(something other than) spam. it’s (not) legit.

Dev says:

It is more than a bit premature to say the bet is paying off. Sprint attributed much of their decline in profitability directly to the larger-than-industry-standard subsidies carriers must pay for the iPhone:
http://betanews.com/2012/02/08/you-can-lose-money-selling-iphone-just-as...
It still could pay off in the future, but not in the present.