Steve Jobs Flips Early Adopters the Bird, Says "That's Life"

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The embodiment of all things cool, Steve Jobs, sat down with USA Today reporters yesterday for a brief Q&A session, still basking in iPod afterglow and wearing his halo. When the subject of iPhone's controversial price cut came up, he casually shrugged off concern, saying "That's technology. If they bought it this morning, they should go back to where they bought it and talk to them. If they bought it a month ago, well, that's what happens in technology." I know that statement is sure to rub salt in many open wounds. Sorry guys, but you didn't really expect him to hand out free iPod nanos to early adopters, did you?

One statement that resonates with me, in light of my brain excretion posted yesterday, is Jobs view on the potential impact iPod Touch will have on iPhone sales. His jobness quipped, "If anybody is going to cannibalize us, I want it to be us. I don't want it to be a competitor." Cute, but evasive as usual. Cannibalization is a bad thing, and you can bet Apple will be monitoring sales trends closely.

[update] Steve threw us a bone. All is well. Peace has been restored to the holy land.

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Steve Jobs Flips Early Adopters the Bird, Says "That's Life"

19 Comments

"class action...," um, what? Suck it up people! I'm an early iPhone adopter like most everyone else around here, and, while it sucks to not have been able to buy mine for $200 less than I did, that's the risk you sign up for when your choose to be an early adopter. So, stop whining.

Apple is training the early adopter base to not purchase a new product until the expected price break. $100/mo for the honor of being an early adopter seems a little steep.
Getting enough profits? Is it really necessary to take out $200 extra profit from (formally) loyal customers? I did expect a price change but not quite so quickly.

If you hear of a class action lawsuit I would like to know and so would the others 8 people at our company that purcahsed iPhone between Aug. 10 and Sept. 5.

Here’s why the logic of those who say “I’m so upset at Apple because I paid $200 more for my iPhone” doesn’t really hold and makes the person who tries to say that, a complete moron. You paid $600 for your iPhone because you felt it was worth $600. You made your purchase and were happy with it. If you didn’t think it was worth $600 and bought it anyways you’re automatically a moron for buying something that you didn’t think was justifiable for the set price. Now, obviously those who waited for the price cut to buy their iPhone didn’t think $600 was justifiable. Now they have it for a price they think is justifiable and they’re happy. I bought a plane ticket to NY for $300 and the guy sitting two rows down from me bought his for $150. I didn’t cry like a little girl.

1. Do I love my iPhone? yes.
2. Did I pay 600+ USD for my iPhone the Sunday after they came out? yes.
3. Do I wish it had been only 400+ USD instead? yes.
4. Would I love some incentive or Apple love from on high for having been an early adopter and paid more? yes.
5. Do I expect any? no, not particularly.
6. Should somebody put together a lawsuit because we performed #2 and wish for #4, would I be party to it? no, of course not.
I do miss my 200 USD though.

Ok. Now that my rage has diminished at this $200 price drop. I can think clearly now that the rain has gone. Does it suck that we early adopters spent about $650 bucks (that includes tax) on the iPhone? YEAH! Do we feel ripped off by Steve Jobs/Apple? YEAAAH! Do we want some type of compensation?! OF COURSE WE DO!
Will we get it? Sadly no... (wipes a single tear from my cheek) Steve said it himself, "That’s technology. If they bought it this morning, they should go back to where they bought it and talk to them. If they bought it a month ago, well, that’s what happens in technology.”
By nature we are greedy and we want what we think is due to us. 48 hours ago, we who have the iPhone, thought it was the greatest purchase we ever made (or at least one of the greatest purchases). I know that I had no buyers remorse after shelling out that type of cash. I mean, at least I know that my 650 went to somewhere good! If I bought the iPhone today, that extra $200 bucks would have went somewhere else on an impulse buy, like DVD's, video games, Beer(?), Drugs(?), Hookers(?). Im glad I got it when I did, no regrets. I myself am going to stop complaining about it now. Or at least by the end of the day. End of the week at most.
HOWEVER! If there is a class action lawsuit and the iPhoners pre 9/5/07 do get awarded some type of compensation for our bitching, I am more than happy to accept such compensation.
That is all.

Ok I know I was not so smart as to buy an item so early on, but Apple almost never drops prices that dramatically. Do I think it stinks? YES. Do I expect my money back? Not really. Am I allowed to be upset? I think so. What makes me more angry is the way Steve Jobs is so arrogant about it. And then to shove it in our faces by flipping us the bird! How rude! We are his biggest supports and he has zero respect for us. Do you think I'll support him again? Probably not.

Lori-You were being sarcastic when you said "And then to shove it in our faces by flipping us the bird! How rude!" right?

You're a bunch of "whiners" about a measley $200 price cut.
If you really cared about Apple (aka APPL) you woulda bought them 2.5 years ago at $20/share!! Even a year ago and you coulda bought 5 iPhones at $600... and not blinked a lick. Like I did!! Give it a rest!!

Yes, when you early adopt you run a risk. Yes, I thought it was expensive, but worth it. Now I am trained and am not going to get the new iMac or the new iPod for family members unitl January. So Apple has trained me. $50 or $100 drop would be tolerable, but a $200 drop in 68 days is an "in your face move." So now, I like others will wait for the prices to drop on the other equipment. I would recommend not buying a PC until the new software comes out. This could have a ripple effect.

I don't think it has anything to do with whining. Steve Jobs' argument that it's the natural progression of technology pricing is bullshit. The Playstation 3 took almost a year to drop from $599 to $499. Same with other hot consoles and other technologies. For a product to drop in price two months after release by 33.3%, or in this case, $200 Dollars, is simply unheard of.
As for myself, I purchased the iPhone 15 days before the price drop, and I'm going to fight like hell with AT&T to get that money back. If it was $25 or $50 dollar, that would be one thing, but this is $200 dollars. That's my electric bill for a month, or my car payment.
I made also made a huge committment with AT&T when I decided to go with the iPhone. I had been going back and forth a lot between the iPhone and my old service from Cincinnati Bell, which honestly kicked much a$$ (and no contracts either). So for me, making the decision to go to the iPhone was a major step in the ethics department for me.
I've already contacted my AT&T sales rep, and am waiting to hear back. I'm going to go apeshit on them if I feel they are being unreasonable (or if they say no).

Steve's comments that imply this is a natural course or expected are crap, simply put.
Sure, I agree with many of you that I don't 'deserve' anything just because I bought my iPhone on July 25th. However, we do have the right to be pissed off about it. Because this is NOT a natural price change, this is a pre-planned PRICE SKIM.
Lookup price skimming for a more detailed explanation. Its a pricing strategy that you use to attempt to collect as many of the consumers at a significantly high-dollar price point before you lower the price to compensate for market competitors or to gain sales quantity traction.
One of the primary reasons against the use of price skimming is because of the high risk of loosing BLC (brand-loyal consumers), who are often your early adopters and often account for a significant amount of 'product gospel'. The more significant the percentage of the price you are skimming, the higher the number of lost BLC you can expect.
Obviously in this case Apple doesn't care about the lost BLCs. I think they are wagering on the fact that massive increase in sales over the product lifetime will make up for any lost sales, by BLCs (After all, they already bought their iPhone right?).
What the apparently don't understand is that sure, my personal revenue may only account for $1500-3000 a year between MAC hardware, iPod/iPhone, and accessories. But I represent a firm that spends 10 times that amount on Apple goods. I am a highly valued opinion among my circle of associates and colleagues that also represent another tens of thousands of dollars in purchases. And probably at worst, I am a trusted adviser to our clients who combined, spend on the order of $150K-$200K on Apple goods per year.
The question is, would I REALLY be driven enough to turn my back on Apple? Last night I wasn't very sure, but after Jobs's comments, its clear that this won't be the first time they run a price skimming operation. Now I have a personal distaste what has happened AND a business-oriented financial reason to discourage others in my circle from at the very least, purchasing a immature Apple product. Not a complete loss of sales, but most definitely an order of magnitude loss, and further a long-term loss of profit margin (considering we will wait for significant price drops before purchasing new hardware).
You burned me Apple, thats all there is to it. Sure, its justifiable, and I'm not arguing it isn't. I'm just saying that you DID burn me, and having your CEO mouth off about 'that's technology' isn't going to change me or my how I feel.

Norman (and all the other "it's still the same phone" people) you just don't get it, do you?
This isn't about functionality OR money, the $200 doesn't mean that much to me honestly. It's about the fact that Apple has, in effect, said in a very loud voice "We priced this item too high because we knew you suckers would buy it anyways, and now we're going to change the price to what it should've been all along... tough luck if you were one of the suckers who paid too much!"
That's not OK. That's called price gouging. And the people they gouged are their CORE customers. The people who helped CREATE the buzz that sells the iphone. The people who LOVE(D) apple. THOSE are the people who are p i s s e d. And with good reason.
I don't like the feeling of Apples corporate cock in my ass. It makes me mad. I got screwed so that Jobs could make some more money and some more press. Sorry, but FUCK that.

((((( I cant see the APPLE logo or the FAT ASS Steve JOBS !))) with out thinking i got it dirty!!! I just cant see apple the same way again!!!! & i was really falling into them! idiots!

Do they have the right to price products however they choose? Sure.
Do they have the right to drop that price whenever they choose? Sure.
But to go out of your way to anger core customers (or newly loyal ones like me) is DUMB!
And there were steps that could have been taken to avoid it-- or not make it worse (Mr. Jobs-- better you not do interviews for a while.)
Apple makes great products... no doubt. And I was quickly moving from one platform to another. Now I will certainly be more careful and think twice.
What's the old adage-- a happy customer tells three people while a disasatified one tell ten....

To go out of your way to anger core customers (or newly loyal ones like me) is DUMB!
And there were steps that could have been taken to avoid it-- or not make it worse (Mr. Jobs-- better you not do interviews for a while.)
Apple makes great products... no doubt. And I was quickly moving from one platform to another. Now I will certainly be more careful and think twice.
What's the old adage-- a happy customer tells three people while a disasatified one tell ten....

Apple has never been a consumer friendly company. They are (or were) the subject of a class action in europe for designing the Ipod to die close to the ending of the warrenty . They have always had the crappiest warrenties in the computer industry. I bought the phone but I know who and what they are. But I am amazed that they would treat their most ardent supporters this way.