Steve Jobs tried to land Apple TV deal with CBS, Les Moonves declined

CBS CEO Leslie Moonves mentioned in an interview recently that Steve Jobs had approached him about syndicating television content on Apple TV. Jobs pitched the partnership as a subscription service, but there aren't many details beyond that. Moonves shot down Jobs, citing concerns about disrupting the traditional CBS revenue stream. Specifically, Moonves said "You know more than me about 99 percent of things but I know more about the television business." As you might expect, Jobs vehemently disagreed with Moonves about the revenue situation. In the interview, Moonves reiterated that they full support digital distribution of content, having played a huge role in Hulu's earlier days, and being a Netflix partner.

While this headline might be getting Moonves some attention, he's hardly the only person ever to have said "no" to Steve Jobs. Verizon did as well, landing the iPhone exclusively on AT&T for 3 years. Given Jobs' track record, and his ability to see the future of consumer demand, it might not be something Moonves is smart to be shopping around. But hey, if Apple launches their rumored television set, and it takes off anything like the iPhone and iPad has, at least we'll be able to link back to this in a few years and see, right?

Meanwhile Apple TV is seeing a refresh with 1080p video quality, but for most TV, that's overkill. There's already a wealth of CBS content available on Apple TV through Netflix, but If Apple is still interested in this sort of a setup, a subscription-based premium Apple TV service may still be in the cards. In any case, this kind of thing has been rumoured for awhile, so I wouldn't be holding my breath to see a launch any time soon. Would you guys be interested in a $10/month Netflix competitor from Apple? What would they need to do differently to stand out?

Source: Hollywood Reporter

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Simon Sage

Editor-at-very-large at Mobile Nations, gamer, giant.

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Reader comments

Steve Jobs tried to land Apple TV deal with CBS, Les Moonves declined


I wanna see a few things. Same day access to cbs, nbc, abc, fox, usa, tnt, all sports channels, hgtv, diy, the outdoor channel, disney, nick, tbs and hbo. Those are the only channels I want or care about. 2nd would be being able to pull those up on demand. I would gladly pay 20 or even 30 bucks for those options. This would help me get rid of both netflix and hulu plus which I am paying a few bucks under 20 dollars for now right now.

Before clicking into the link to read the whole story (and the second paragraph), I was just going to cite the same Verizon aspect. Remember what they said initially and what that got them. Several years of "trying" to get handsets that were the iPhone and with each one, failure came. When will other companies learn not to dick with Jobs? Well, unfortunately, that time is gone now... maybe whomever takes the rains of Apple from now on will have the same vindictive business visions as Jobs did. So far, I'm not seeing that from the current head. Heck, rumor has it he wants to get in bed with Google and put an end to the whole Android war Jobs had started. That's a bad move in my opinion. When you start shi, you don't stop it until it's over. Ive wouldn't be so stupid to make a pu*y move like that. They should let him run the show, he's about as crazy, obsessed, and direct as Jobs was. As Martha would say... "That's a good thing."

You don't like new CEO because he is willing to compromise on patents issues with Android ? Tell me why it will be bad ? Did Apple got anything significant benefit out of all these lawsuits ? You can argue million things and hate Android to death, but fact is Apple can't kill Android. At max they can get ban on some devices but Android OEM will always get work around like Samsung and HTC did. This can even back fire for Apple specially now when Google has acquired Motorola. Jobs was great but he was not god but human after all. All his thinking may be not 100% accurate. Verizon was still number 1 wireless company without iPhone.

Re: "...he’s hardly the only person ever to have said 'no' to Steve Jobs."
I imagine the then-CEO of Motorola said something like "I know more than you about the cell phone industry." Back when Steve wanted Motorola to build the iPhone. The short-term result: Motorola ROKR. The long-term result: losses, layoffs, getting bought by Google only to be strip-mined for their FRAND-encumbered patents.
So yeah, Moonves probably does know more about the TV industry than Steve ever did. But Moonves only knows about the TV industry's status quo. With its legacy delivery technologies and end-user frustrations. He's a horse trader at the start of the automobile age. The world is ready to leave him and his old-school expertise behind.

The whole issue Google needs to just end already I cannot stand seeing in the news and forums Android sued Apple for this, Apple sued Android for this, the only ones winning in this situation is the lawyers that they hired to start this bull there pockets are getting fatter and fatter with each case that is ultimately going to get thrown out. Focus on your own business and the better company will win. Apple has done a good job with this and need to stop getting sidetracked with this little stuff.

I can see it now...
Steve Jobs to Alan Mulally at Ford;
"I've figured out the car! Listen to me or you'll regret it."
Alan Mulally to Steve Jobs;
"Well Steve that's great & all but just what do you think you can do better? "
"I'll put iTunes in every car with all the other software we got from open source & claimed it as our own. Then I'll show you how to build them... in China!"
"Goodbye Steve &all thank you for your visit."
"Wait wait I'm not done..."
You folks continue to give a sad, petulant man too much credit.

Sync works flawlessly in my Taurus. Not sure what you're talking about. Can't say the same for almost ANY version of iTunes that is the biggest resource hog in many years.

A sad, petulant man who took a company that was literally days from bankruptcy and turned into a company that now has more cash on hand than the U.S. government. Yeah. That guy.

Unquestionably imagine that that you stated. Your favourite justification appeared to be on the web the simplest factor to have in mind of. I say to you, I certainly get annoyed even as other people think about worries that they plainly don't realize about. You controlled to hit the nail upon the highest and outlined out the entire thing without having side effect , people could take a signal. Will likely be again to get more. Thanks