Steve Jobs on MobileMe: Full Email

MobileMe: Apple Apologizes Again

Ars Technica's crack ninja infiltration squad somehow snuck into the Jobspod and snatched up a copy of the full email his Steveness sent out to Apple last night.


The launch of MobileMe was not our finest hour. There are several things we could have done better:

– MobileMe was simply not up to Apple's standards – it clearly needed more time and testing.

– Rather than launch MobileMe as a monolithic service, we could have launched over-the-air syncing with iPhone to begin with, followed by the web applications one by one – Mail first, followed 30 days later (if things went well with Mail) by Calendar, then 30 days later by Contacts.

– It was a mistake to launch MobileMe at the same time as iPhone 3G, iPhone 2.0 software and the App Store. We all had more than enough to do, and MobileMe could have been delayed without consequence.

We are taking many steps to learn from this experience so that we can grow MobileMe into a service that our customers will love. One step that I can share with you today is that the MobileMe team will now report to Eddy Cue, who will lead all of our internet services – iTunes, the App Store and, starting today, MobileMe. Eddy's new title will be Vice President, Internet Services and he will now report directly to me.

The MobileMe launch clearly demonstrates that we have more to learn about Internet services. And learn we will. The vision of MobileMe is both exciting and ambitious, and we will press on to make it a service we are all proud of by the end of this year.


That's not a timeline that makes us happy, but the fact that it's at least a bit more realistic does inspire some confidence.

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Steve Jobs on MobileMe: Full Email


At least Steve acknowledged the shortcomings of the service. That's more than can be said for most CEOs, and it really speaks to Apples continuing drive to create better products. I think that in time we'll all be able to put the MobileMe fiasco behind us, and I bet that Apples renewed efforts will create a superior product.

Darn, the title fooled me -- When I read "Full Email", I thought MobileMe might be FULLY working. My bad. I will be patient with Mr. Jobs.

So far, so good. My install went smooth and took about 2 hours with not much babysitting. I have noticed increased speed for contacts and it looks like the switch from home screen to home screen got juiced a little too.
Any news on actual app changes with this?

Good Site on Cloud Computing and SaaS - We are periodically looking for good blog information
related to SaaS. Will be back to review more information on your blog.
Keep up the good work!