According to J. Crew CEO and current Apple board member, Mickey Drexler, Steve Jobs didn’t just want to re-invent the personal computer, mobile phone, and music industry -- he also wanted to take a stab at the car industry too. In an interview at Fast Company’s Innovation Uncensored conference earlier this week, Drexler said that Steve Jobs wanted to build... an iCar.
"Look at the car industry, it's a tragedy in America. Who's designing the cars?" Drexler said. "Steve's dream before he died was to design an iCar and I think it would've been probably 50% of the market. He never did design it."
You can imagine how great that iCar would have been had it come to fruition and you wouldn’t bet against it becoming the leader in the car world either. There would have been no ugly buttons inside, everything would have been simple to operate and elegant. Of course the integration with other Apple devices would have been a thing to behold; sadly it wasn't to be.
Drexler also claimed that Apple would be dealing with the living room in the "near future"; which could be taken as a hint about the often rumored Apple HDTV.
However, neither Drexler no any Apple board member would likely leak real information about unannounced Apple products, so we'll take this as what it is -- a vague, confidence boosting comment with context informed solely based on existing rumor and speculation.
He also went on to say that he wouldn't like to be in Tim Cooks shoes as taking over a successful company is more difficult than taking over one that is failing.
You can see the full interview in the video below, unfortunatley the video is flash only.