Steve Jobs wanted to create an iCar according to current Apple board member

Concept Car

According to J. Crew CEO and current Apple board member, Mickey Drexler, Steve Jobs didn’t just want to re-invent the personal computer, mobile phone, and music industry -- he also wanted to take a stab at the car industry too. In an interview at Fast Company’s Innovation Uncensored conference earlier this week, Drexler said that Steve Jobs wanted to build... an iCar.

"Look at the car industry, it's a tragedy in America. Who's designing the cars?" Drexler said. "Steve's dream before he died was to design an iCar and I think it would've been probably 50% of the market. He never did design it."

You can imagine how great that iCar would have been had it come to fruition and you wouldn’t bet against it becoming the leader in the car world either. There would have been no ugly buttons inside, everything would have been simple to operate and elegant. Of course the integration with other Apple devices would have been a thing to behold; sadly it wasn't to be.

Drexler also claimed that Apple would be dealing with the living room in the "near future"; which could be taken as a hint about the often rumored Apple HDTV.

However, neither Drexler no any Apple board member would likely leak real information about unannounced Apple products, so we'll take this as what it is -- a vague, confidence boosting comment with context informed solely based on existing rumor and speculation.

He also went on to say that he wouldn't like to be in Tim Cooks shoes as taking over a successful company is more difficult than taking over one that is failing.

You can see the full interview in the video below, unfortunatley the video is flash only.

Source: Busines Insider, Apple Insider, Image: Mercedes


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UK editor at iMore, mobile technology lover and air conditioning design engineer.

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Reader comments

Steve Jobs wanted to create an iCar according to current Apple board member


It would've been like : hey Siri, drive me to from New York , to California.
Siri would ask : it will cost a lot of gas. And gas costs pretty damn much these days. Confirm ?
It would've a screen running iOS, Wifi, You can plug in your iPhone. More awesomely, we could've jailbroke the car. You know so it has no limits. Too bad they didn't invent it, such a loss.

Mickey Drexler should keep his mouth shut. As a Board member of Apple, he should understand the value of secrecy and discretion better than most. Unimpressed, I am. are difficult to use now? Really?
And don't most cars integrate with Apple products already?
And last...most people are buying cars based on mileage and dependability. Not looks and simplicity.
Saying Apple would have 50% of the car market is a big stretch.

He most likely gave it up because he couldn't figure out how to make fueling it proprietary. iCar? We get it. Jobs was also working on reinventing air, space, and time travel. We get it; at the time of his death Steve Jobs was working on reinventing every market known (and unknown) to man.
But let's play along with this for a bit. An iCar....could you imagine?
- It would only be able to go to Apple authorized locations. If you tried to pull into a Microsoft store, the car would shut down and lock you in. If you tried to pull into a strip club, the car would shut down and lock you in (no porn in the Apple ecosystem).
- All gas stations would have to pay 30% of the revenue of gas pumped into iCars to Apple.
- So you're a wrench monkey who wants to work on your car? Great...but opening the hood voids your warranty.
When enough people get sick of the limitations a jailbreak community pops up, but they can only figure out how to get a tethered jailbreak done. Ahh..that moment your car bricks outside of your garage! all in fun, but c'mon. An iCar? Really?

in the same way that if you try to call a Microsoft Store on your iPhone, it shuts down?
Get a sense of reality here, Chris.

Yeah, yeah, yeah, and he wanted to create the iAirplane and reinvent the airline industry, and the iTrain, and the iShip, and the iBycycle, and the iMotorcycle, and the only reason he din't get to reivent the whole world is because he died first. Ok, we get the idea, there will be no limits to perpetuating the cult mentality around Jobs now that he is gone.

It would only have one button. "Home".
But in all seriousness, this was a dream of mine for awhile. I'm so sick of cars that have stupid unintuitive design.

Thanks a lot for dying too early to finish this Mr. Jobs - now I have to keep playing Angry Birds on my iPad instead of my iWindShield while I'm driving.

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