Steve Speaks: It's Not Easy Being Greener

Because of Apple's high media profile, Greenpeace likes to have a little fun with them. Nothing gets headlines like bashing Apple in the tech industry, especially if you're hippie enough to make Steve Jobs seem more like Stephen Colbert. With Al Gore on their board, however, it's probably safe to say Apple has to at least appear to be one of the more -- if not most -- environmentally friendly major tech company in the US. Case in point, and unprecedented second open letter from Steve Jobs:

For the past several years, Apple has made a concerted effort to be more transparent about the steps we are taking to protect the environment and make our business more sustainable. In this environmental update, Iā€™d like to inform you of our recent progress and introduce you to a groundbreaking system of reporting that we believe is unmatched in our industry.

The iPhone got a brief mention as well:

More recently we introduced our first BFR and PVC-free iPods and iPhone 3G with mercury-free displays.

Sounds okay? Second steppish enough at least? Not quite for Greenpeace:

Not quite the breakthrough we were hoping for.

Ouch. Though, to be less sensationalistic, they did have lots of positive feedback as well.

Hopefully Apple will make true on their timeline, and other manufacturers will follow suit.

It's not easy being green, but I don't think any of us want to live on the earth from Wall-E, do we?

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Steve Speaks: It's Not Easy Being Greener


it's silly for the greenies to pick on the iphone-even if theyre eco efforts are minimal. there are major brands and corporations that damage our environment much more than the mercury-free gadget. greenies, should actually start genuinely caring about the environment and quit seeking the spotlight.