Want to Stream Your iTunes Videos Directly to Your iPhone? Enter iTunes Replay Rumor!

Even if we get a 32GB iPhone this year, that will still limit the amount of big, blobby iTunes movie content we can carry around with us. Sure, maybe 20 movies at 1GB each is doable, but as video and sound quality increase towards the HD, and collections grow and grow, the ability to stream content to mobile devices becomes key.

So it's not too surprising Apple Insider reports iTunes Replay is looking to provide just such a streaming service:

iTunes Replay would arrive on the heels of last month's report that Apple has shifted its online content delivery strategy to include a provider in Limelight Networks, joining longtime Apple partner Akamai Technologies. Having two different providers could help greatly optimize the delivery of streaming content to the millions of customers who use iTunes.

Personally, while I'd enjoy the ability to stream iTunes to my iPhone, I'd never buy anything that I couldn't also store locally as a backup. Too many online media services have gone offline over the years, effectively stealing back the content their users had legally paid for. However, it's definitely an option I'd like on-the-go. What I'd like even more? The ability to use a Back to My Mac-like connection to stream my own content to my iPhone, you know... like SlingMedia Player.

Anyone psyched for this?

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Rene Ritchie

EiC of iMore, EP of Mobile Nations, Apple analyst, co-host of Debug, Iterate, Vector, Review, and MacBreak Weekly podcasts. Cook, grappler, photon wrangler. Follow him on Twitter and Google+.

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Reader comments

Want to Stream Your iTunes Videos Directly to Your iPhone? Enter iTunes Replay Rumor!


This would be nice. However it's one more reason for iTunes to get a new name. What about AppleMedia... or iMedia... or something else not restricted to music?

I haven't triend slingmedia player, bur I've used orb in the past to stream home videos onto my iphone in the past but it would be nice to have our "DRM" encoded media to be streamed :)
I am currently working on research with my university regarding better encoding algorithms for HD video and audio for distribution through iTunes onto the iPhone. Good stuff to come...

It would be perfect if they came out with the iphone with the memory of an ipod classic!

Ummm... streaming HD movies? Over the 3G network? I don't think so. Maybe over Wi-fi, but 90% of the time I'm in wi-fi range I'm either at home or at work. At home, I'll watch on a big screen, thanks. At work, can't watch movies anyway. As for standard def movies... seems like they'd still have to be pretty highly compressed.
I see this service as somewhat less than useful.

DVD43, handbreak, iPhone mode, set raise to 500 meg, use winamp remote server, login on HTML. Orb thru iTunes app store works well to stream over edge, 3g has no problems.

Sean, that's the whole point of an interim server - Orb, for example, will transcode and change the formatting to fix the device you're watching, and make it fit in available bandwidth. So it doesn't matter if you have a copy of a Blu-Ray movie - on your iPhone (etc) it'll play at 480x320, lower-quality mp3 sound, etc.

Since I don't have an AppleTV, I think it would be awesome to stream from iTunes to my iPhone 3G (via my wifi network). This way I can watch vodcasts and other videos on my TV using the Apple Composite AV cable, without having to transfer the media to my iPhone!