In a guest-post on TechCrunch, MP3.com founder and MP3tunes CEO, Michael Robertson cites a "wide variety of insider sources" when saying Apple will NOT offer subscription services any time soon, but rather leverage their recent acquisition of Lala to take iTunes to the cloud:
An upcoming major revision of iTunes will copy each user’s catalog to the net making it available from any browser or net connected ipod/touch/tablet. The Lala upload technology will be bundled into a future iTunes upgrade which will automatically be installed for the 100+ million itunes users with a simple “An upgrade is available…” notification dialog box. After installation iTunes will push in the background their entire media library to their personal mobile iTunes area. Once loaded, users will be able to navigate and play their music, videos and playlists from their personal URL using a browser based iTunes experience.
This, Robertson maintains, will allow Apple to sidestep new licensing agreements and still provide content to the tens of millions of iPhones, iPod touches, Apple TVs, and (presumably forthcoming) iTablets/iSlates. Lala's involvement in specific, he says, will give Apple a jump-start in rolling out the service, essential in competing with the likes of online-powerhouse Amazon.
And Robertson states flat out we can expect mobile iTunes in 2010.