T-Mobile USA says iPhone 5 gave them one of their biggest launch weekends ever

T-Mobile USA announces one of their biggest weekends ever with iPhone launch

After announcing a strong first day of sales on Friday, T-Mobile USA has announced that the launch of the iPhone on their network has resulted in one of their biggest weekends ever. While declining to give specific numbers, T-Mobile’s Chief Marketing Officer Mike Sievert said that sales exceeded T-Mobile’s internal goals, and noted that there were lines outside of stores when the phone launched on Friday.

Sievert said there were lines outside the doors of its 3,000 stores -- although CNET observed that some of the lines were fairly short -- a testament to the appeal of the iPhone combined with its new service plans. The plan includes a lower service fee and upfront cost for the iPhone 5, but requires a monthly payment to cover the total cost of the phone.

Sievert also said that most users who bought the iPhone also purchased one of T-Mobile’s new Simple Choice plans. Combining the iPhone with these plans, T-Mobile hopes it can regain customers lost over the last several years, along with gaining new ones, pitching themselves as a bold, consumer-friendly telecom standing apart from the greedy, stale, consumer-hostile Verizon and AT&T. If it works, the troubled network will not only have turned its fortunes around, but they will have provided a true alternative to the dominant Verizon and AT&T, one with attractive pricing and devices.

Did you buy an iPhone from T-Mobile this weekend? What has your experience been like?

Source: CNET

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Joseph Keller

Joseph Keller is a news reporter for iMore. He's also chilling out and having a sandwich.

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Reader comments

T-Mobile USA says iPhone 5 gave them one of their biggest launch weekends ever

7 Comments

Good to see the iPhone on another carrier. Now I hope one of the Sprint suitors succeeds in making Sprint better.....still waiting for LTE after the 5 launched last Fall! :-(

Bought a TMo iPhone 5 from the Apple Store on Saturday. Interestingly, apparently all the TMo models that store had been shipped were SIM unlocked...didn't see that one coming:)
Plus, it was running 6.1.2...so I promptly jailbroke ;)

I waited till Monday, and was in and out in less than an hour. Unfortunately coverage sucks in one corner of my house due to trees in the backyard and a brick fireplace. In the front of the house works decent. Works perfectly when I leave the house (full bars).

I got T Mobile iPhone 5 only somewhat downside is the constant switching between 4G and LTE band sucks when streaming things but other than that I've never been happier with a carrier before!

It’s no surprise to me that the first day of iPhone sales were so strong. I know quite a few people who have been waiting for a T-Mobile iPhone, including myself. The speed of the network has been great on my iPhone 5, and streaming is effortless. I like to catch up on my live and recorded shows using my phone on the trip to and from work at DISH, as it takes a while to get there. The app I stream with is the DISH Anywhere app, which lets me watch my shows wherever I go, and it works well on the iPhone 5.