T-Mobile US customers can get high-end smartphones like the iPhone 5 for $0 up front with the carrier's new promotion, which starts tomorrow. The offer is open to both new and existing T-Mobile customers. The promotion is just another part of T-Mobile's efforts to get people to switch, as indicated by CEO John Legere as part of T-Mobile's statement:
The number of reasons not to switch to T-Mobile this summer is ZERO," said John Legere, president and chief executive officer, T-Mobile US. "This is a fantastic offer and we're making it easier than ever for customers to get the latest amazing devices. Adding Zero Down in addition to JUMP!, and Simple Choice with no contract is all about making wireless work for consumers and shaking up this industry.
Of course, T-Mobile isn't exactly eating the upfront cost of these phones. If you take advantage of this promotion, you will be paying a higher monthly fee. The iPhone 5, for instance, which is normally $20 per month on top of your T-Mobile service plan, will cost $27 per month with this deal. You actually end up paying a little more for your device when you get it with this offer. Additionally, only the 16GB iPhone 5 is available under the promotion, with the 32GB and 64GB models available at their normal prices.
Will this offer get you to switch to T-Mobile? Have you switched already, or are you sticking with your current carrier?
Source: T-Mobile US