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	<title>iMore &#187; 16&#215;9</title>
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	<link>http://www.imore.com</link>
	<description>More of everything iPhone and iPad</description>
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		<title>iPad 4:3 Screen &#8211; Bad for Movies, Good for Books and Web?</title>
		<link>http://www.imore.com/2010/01/28/ipad-43-screen-bad-movies-good-books-web/</link>
		<comments>http://www.imore.com/2010/01/28/ipad-43-screen-bad-movies-good-books-web/#comments</comments>
		<pubDate>Thu, 28 Jan 2010 13:00:14 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[Editorial]]></category>
		<category><![CDATA[16x9]]></category>
		<category><![CDATA[4x3]]></category>
		<category><![CDATA[aspect ration]]></category>
		<category><![CDATA[books]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[movies]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=20110</guid>
		<description><![CDATA[When Steve Jobs whipped out the <a href="http://www.imore.com/tag/ipad/">iPad</a>, the first thing I did was do a double-take on the screen&#8217;s 4:3 aspect ratio. At 1024&#215;763 it&#8217;s what I used to]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.imore.com/images/stories/2010/01/4x3_ipad_aspect_ratio.jpg" alt="4x3_ipad_aspect_ratio" title="4x3_ipad_aspect_ratio" width="500" height="307" class="aligncenter size-full wp-image-20124" /></p>

<p>When Steve Jobs whipped out the <a href="http://www.imore.com/tag/ipad/">iPad</a>, the first thing I did was do a double-take on the screen&#8217;s 4:3 aspect ratio. At 1024&#215;763 it&#8217;s what I used to have on my 2005 Windows XP CRT screen. It&#8217;s wide. It&#8217;s iPod &#8220;phatty&#8221; nano G3 [<a href="http://en.wikipedia.org/wiki/IPod_Nano#Third_generation">Wikipedia link</a>] wide and that design only lasted 1 generation before Apple back-peddled to the long and slim. Apple used to default to 16:10, and the <a href="http://www.imore.com/2009/10/20/apple-introduces-27-imac-macbook-mightier-mini-magic-mouse/">new iMac</a> is 16:9, which is modern HDTV aspect ratio. (The iPhone and iPod touch are 3&#215;2)</p>

<p>At 4&#215;3 the iPad will require the same monstrous letterboxing on videos that old SD TVs required. (<a href="http://www.tuaw.com/2010/01/27/watching-movies-on-an-ipad-what-you-see-is-what-you-get/">TUAW</a> has a great post up on this). So what&#8217;s the deal?</p>

<p>First, unlike a TV where you sit across the room and the screen fills a relatively small part of your field of vision, like the iPhone, the iPad will be held much closer. Even with monstrous letterboxing, the video will still fill a large part of your field of vision.</p>

<p>Of course, the iPad isn&#8217;t only a video player. There are other forms of content to consume. For web browsing, even 16:10 sometimes feels too &#8220;short&#8221;, and you need to scroll more than you like. For books, a narrow page may not be ideal, and with a two-page spread, those pages will seem squat, squarish.</p>

<p>Now don&#8217;t get us wrong, if Apple <em>added</em> pixels and made it 16:10 (1280&#215;800), TiPb wouldn&#8217;t complain (they could pillarbox the books!). If they took pixels away to make it 16:9 (1024&#215;576), it might lose part of that &#8220;big screen iPod touch&#8221; infamy. And it might lose functionality for anything other than video.</p>

<p>It&#8217;s definitely a compromise, but is it a good one?</p>

<p>[Thanks Antony for bringing the counter-argument to our attention!]</p>
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		<slash:comments>13</slash:comments>
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		<title>Saturday Fun Leaks: Is this the 16&#215;9 iPhone video?</title>
		<link>http://www.imore.com/2009/06/06/saturday-fun-leaks-16x9-iphone-video/</link>
		<comments>http://www.imore.com/2009/06/06/saturday-fun-leaks-16x9-iphone-video/#comments</comments>
		<pubDate>Sat, 06 Jun 2009 13:53:17 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[Rumors]]></category>
		<category><![CDATA[16x9]]></category>
		<category><![CDATA[iphone hd]]></category>
		<category><![CDATA[iphone video]]></category>
		<category><![CDATA[perma-dock]]></category>
		<category><![CDATA[wide screen]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=8964</guid>
		<description><![CDATA[<a href="http://www.imore.com/images/stories/2009/06/iphone_video_leak.jpg"></a>

We get leaked <a href="http://theiphoneblog.com/tag/iphone-hd">third generation iPhone</a> pictures. Not all of them are compelling enough to post or link to, but every once and a while, something comes in that fires]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.imore.com/images/stories/2009/06/iphone_video_leak.jpg"><img src="http://www.imore.com/images/stories/2009/06/iphone_video_leak-223x400.jpg" alt="iphone_video_leak" title="iphone_video_leak" width="223" height="400" class="aligncenter size-medium wp-image-8968" /></a></p>

<p>We get leaked <a href="http://theiphoneblog.com/tag/iphone-hd">third generation iPhone</a> pictures. Not all of them are compelling enough to post or link to, but every once and a while, something comes in that fires off the old brainstorms. See above.</p>

<p>This one was sent to us by Emanuel who said simply, &#8220;Hello, this is leaked Photo of the <a href="http://www.imore.com/tag/iphone-video">iPhone video</a> coming out June 9.&#8221;</p>

<p><a href="http://www.imore.com/images/stories/2009/06/iphone_video_wider_screen.jpg"><img src="http://www.imore.com/images/stories/2009/06/iphone_video_wider_screen-200x200.jpg" alt="iphone_video_wider_screen" title="iphone_video_wider_screen" width="200" height="200" class="alignright size-thumbnail wp-image-8969" /></a>Date aside &#8212; <em>how tall is that screen now?</em> Quite a bit taller than the current iPhones and iPods touch. We&#8217;ve heard rumors of a repositioned ear piece before, and this could certainly be a reason for it.</p>

<p>Not only is it taller, however, it&#8217;s also <em>exactly</em> 16&#215;9, that magical widescreen video ration the current iPhone achieves by letter-boxing, and what the <a href="http://theiphoneblog.com/tag/zune-hd">Zune HD</a> will have by going with a slimmer 272&#215;480 display.</p>

<p>Apple can&#8217;t cut pixels &#8212; it would play havoc with all those 40,000ish apps that count on every single one of the current 320&#215;480. Assuming Apple adds to them then, we&#8217;ll be looking at 320&#215;570.</p>

<p>Adding pixels wouldn&#8217;t create the same problem for developers, since current apps would still fit on the wider screen. However, instead of having to letter-box video as much (some video is even wider than 16&#215;9), Apple would suddenly be letter-boxing (or pillar-boxing) everything else. That doesn&#8217;t sound like Apple.</p>

<p>We&#8217;ll speculate after the break!</p>

<p><span id="more-8964"></span></p>

<p>Enter our noble editor-in-chief, Dieter Bohn: &#8220;Hey, what if they just left the dock visible for everything but video. That would make app switching a lot faster.&#8221;</p>

<p>Doing the math, the current iPhone dock is 90 pixels high. 480 (old screen height) + 90 (dock height) = 570, which looks to fit nicely into 16&#215;9.</p>

<p><a href="http://www.imore.com/images/stories/2009/06/iphone_dock_on1.jpg"><img src="http://www.imore.com/images/stories/2009/06/iphone_dock_on1-200x200.jpg" alt="iphone_dock_on1" title="iphone_dock_on1" width="200" height="200" class="alignright size-thumbnail wp-image-8971" /></a>Sure, landscape mode would require a dock that re-stacked vertically during transition. The current dock would likely also cause some problems for some users in an always-on implementation, coming too close to the menu tabs many apps use at the bottom of the current iPhone screen, and making the overall look a tad busy and cluttered. </p>

<p>The ability to auto-hide the dock like in Mac OS X (where you see pillar-boxes of black until you touch the area) could solve that. So could a whole new dock or approach to the home screen in general, which Daring Fireball&#8217;s John Gruber had on his <a href="http://daringfireball.net/2009/01/macworld_expo_predictions#iphone-os-3">wish-list</a> going back to Macworld 2009 in January.</p>

<p>So, let&#8217;s break this back down. The picture above claims to be a leak of the iPhone video, available January 9. It has a 16&#215;9 screen ratio. Do you think a) the picture could be real, b) the release date of June 9 could be real (it&#8217;s been <a href="http://www.imore.com/2009/06/05/ultra-rumor-iphone-video-sale-apple-stores-june-8/">rumored already</a>), c) Apple could go with an even wider, wide screen iPod, and d) if they do, how will they handle it for existing applications?</p>

<p>We have roughly 48hrs to figure it out for ourselves before Phil Schiller takes the keynote stage at WWDC and &#8212; hopefully &#8212; tells us for sure.</p>
]]></content:encoded>
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		<slash:comments>40</slash:comments>
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