ad tracking

Apple's limits on ad tracking and what they mean for us

By Rene Ritchie, Tuesday, Apr 2, 2013 a 1:43 pm

Apple has recently taken steps to stop developers tracking users via unique device identifies (UDID), and in the place provided new Advertising ID (AID) and Identifiers for Vendors (IDFV), and a way to limit their ability to track us. But... what does that all mean? Our own Nick Arnott wrote up an excellent overview for his day job, Double Encore:

How to limit targeted ad tracking on iPhone and iPad

By Allyson Kazmucha, Wednesday, Mar 13, 2013 a 11:41 am

iOS gives advertisers the option to serve up targeted ads based on your likes and dislikes. This is done by giving your device a unique advertising identifier that provides useful information to marketers about your habits and likes. Some people don't like this behavior and while you can't completely stop targeted ads from happening, your iPhone and iPad do give you the ability to limit ad tracking.

Here's how.