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	<title>iMore &#187; ad</title>
	<atom:link href="http://www.imore.com/tag/ad/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.imore.com</link>
	<description>More of everything iPhone and iPad</description>
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		<title>Samsung takes another swipe at iPhone users with its latest ad</title>
		<link>http://www.imore.com/2012/01/21/samsung-takes-swipe-iphone-users-latest-ad/</link>
		<comments>http://www.imore.com/2012/01/21/samsung-takes-swipe-iphone-users-latest-ad/#comments</comments>
		<pubDate>Sat, 21 Jan 2012 08:30:52 +0000</pubDate>
		<dc:creator>Chris Oldroyd</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Galaxy]]></category>
		<category><![CDATA[II]]></category>
		<category><![CDATA[iphone 4s]]></category>
		<category><![CDATA[S]]></category>
		<category><![CDATA[samsung]]></category>

		<guid isPermaLink="false">http://www.imore.com/?p=93037</guid>
		<description><![CDATA[Samsung has again launched an attack on iPhone users with its advertisement for the Samsung Galaxy S II Android phone.]]></description>
			<content:encoded><![CDATA[<p><object width="620" height="345" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/vOSgfvTC35A?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="620" height="345" type="application/x-shockwave-flash" src="http://www.youtube.com/v/vOSgfvTC35A?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>

<p>Samsung has again launched an attack on iPhone users with its latest advertisement for the Samsung Galaxy S II Android phone. The ad starts with a line of people waiting outside what appears be an Apple Store in Austin TX.</p>

<p>The ad attempts to poke fun at the <a href="http://www.imore.com/iphone-4s/">iPhone 4S</a> as it has the same form factor as the previous iPhone 4 as well as the fact that it doesn’t come with any inbuilt satellite navigation capabilities. The tagline is "The next big thing is already here".</p>

<p>Source: <a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=vOSgfvTC35A">YouTube</a></p>

<p><a href="http://cdn.imore.com/images/stories//2012/01/Samsunged.jpg"><img class="aligncenter size-medium wp-image-93045" title="Samsunged" src="http://cdn.imore.com/images/stories//2012/01/Samsunged-620x337.jpg" alt="" width="620" height="337" /></a></p>
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			<wfw:commentRss>http://www.imore.com/2012/01/21/samsung-takes-swipe-iphone-users-latest-ad/feed/</wfw:commentRss>
		<slash:comments>96</slash:comments>
		</item>
		<item>
		<title>Samsung&#039;s new ad looks just like an Apple ad, uses one of the same actors too</title>
		<link>http://www.imore.com/2011/12/31/samsung-steps-spat-apple-girl-commercial/</link>
		<comments>http://www.imore.com/2011/12/31/samsung-steps-spat-apple-girl-commercial/#comments</comments>
		<pubDate>Sat, 31 Dec 2011 10:46:02 +0000</pubDate>
		<dc:creator>Chris Oldroyd</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[samsung]]></category>
		<category><![CDATA[The competition]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=89352</guid>
		<description><![CDATA[Samsung has seemingly stepped up its <a href="http://www.imore.com/tag/apple-vs-samsung/">spat with Apple</a> by releasing an ad that not only resembles an iPad ad but incredulously even uses one of the same girls that]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/Y-GiojYnjgk?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="560" height="315" src="http://www.youtube.com/v/Y-GiojYnjgk?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>

<p>Samsung has seemingly stepped up its <a href="http://www.imore.com/tag/apple-vs-samsung/">spat with Apple</a> by releasing an ad that not only resembles an iPad ad but incredulously even uses one of the same girls that Apple has used in one of its ads.</p>

<p>The new Samsung ad is for its Galaxy Tab device, it shows a young girl using the device for various tasks like reading and gaming.  Apple used the same girl originally in one of its iPhone 4S advertisements. The Samsung ad is definitely shot in a very similar way to an Apple ad too. This is either one amazing coincidence or more likely Samsung is going out of its way to provoke and copy Apple. The iPhone 4S ad is below so you can see the same actor in both ads.</p>

<p>Source: <a href="http://thenextweb.com/gadgets/2011/12/31/scandalous-samsung-steals-girl-from-apples-ad-for-its-own-watch/">TNW</a></p>

<p><object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/vSAje0EgYjY?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="560" height="315" src="http://www.youtube.com/v/vSAje0EgYjY?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.imore.com/2011/12/31/samsung-steps-spat-apple-girl-commercial/feed/</wfw:commentRss>
		<slash:comments>58</slash:comments>
		</item>
		<item>
		<title>Apple’s iPhone 4S Santa Siri ad was the most effective holiday advertisement</title>
		<link>http://www.imore.com/2011/12/26/apples-iphone-4s-santa-siri-ad-effective-holiday-advertisement/</link>
		<comments>http://www.imore.com/2011/12/26/apples-iphone-4s-santa-siri-ad-effective-holiday-advertisement/#comments</comments>
		<pubDate>Mon, 26 Dec 2011 18:51:31 +0000</pubDate>
		<dc:creator>Chris Oldroyd</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[iphone 4s]]></category>
		<category><![CDATA[santa]]></category>
		<category><![CDATA[siri]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=88347</guid>
		<description><![CDATA[Apple’s <a href="http://www.imore.com/2011/12/18/santa-iphone-4s-siri-rounds-christmas/">iPhone 4S Santa Siri ad</a> was the most effective advertisement for the holiday season according to ad analysis company <em>Ace Metrix</em>.

<blockquote>Ace Metrix scores ads based on perceived </blockquote>]]></description>
			<content:encoded><![CDATA[<p><object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/5qcmCUsw4EQ?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="560" height="315" src="http://www.youtube.com/v/5qcmCUsw4EQ?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>

<p>Apple’s <a href="http://www.imore.com/2011/12/18/santa-iphone-4s-siri-rounds-christmas/">iPhone 4S Santa Siri ad</a> was the most effective advertisement for the holiday season according to ad analysis company <em>Ace Metrix</em>.</p>

<blockquote>Ace Metrix scores ads based on perceived effectiveness by a selection of randomly selected viewers, which it says are “representative of the U.S. TV viewing audience.”</blockquote>

<p>Apple’s ad scored 652 points out of a total of 950 and beat other huge manufacturers like Coca Cola, Nintendo and Duracell. The ad shows Santa using Siri on an <a href="http://www.imore.com/iphone-4s/">iPhone 4S</a> to help him with his annual task of delivering presents all over the world.</p>

<p>Source: <a href="http://gigaom.com/apple/apples-santa-siri-ad-the-most-effective-ad-of-the-holiday-season/">Gigaom</a>
<span id="more-88347"></span></p>

<p><a href="http://cdn.imore.com/images/stories//2011/12/Santa-Siri.jpg"><img src="http://cdn.imore.com/images/stories//2011/12/Santa-Siri.jpg" alt="" title="Santa Siri" width="551" height="343" class="alignleft size-full wp-image-88349" /></a></p>
]]></content:encoded>
			<wfw:commentRss>http://www.imore.com/2011/12/26/apples-iphone-4s-santa-siri-ad-effective-holiday-advertisement/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Santa uses Siri to help make his Christmas rounds</title>
		<link>http://www.imore.com/2011/12/18/santa-iphone-4s-siri-rounds-christmas/</link>
		<comments>http://www.imore.com/2011/12/18/santa-iphone-4s-siri-rounds-christmas/#comments</comments>
		<pubDate>Sun, 18 Dec 2011 19:28:52 +0000</pubDate>
		<dc:creator>Andrew Wray</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[apple ad]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[iphone 4s]]></category>
		<category><![CDATA[iphone 4s commercial]]></category>
		<category><![CDATA[santa]]></category>
		<category><![CDATA[siri]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=87420</guid>
		<description><![CDATA[Apple has released a new <a href="http://www.imore.com/iphone-4s-commercial">iPhone 4S commercial</a> outlining how Santa uses <a href="http://www.imore.com/siri/">Siri</a> on the new <a href="http://www.imore.com/iphone-4s">iPhone 4S</a> to help make his rounds on Christmas.  

While Siri is still in]]></description>
			<content:encoded><![CDATA[<p><object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/5qcmCUsw4EQ?version=3&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/5qcmCUsw4EQ?version=3&amp;hl=en_US" type="application/x-shockwave-flash" width="560" height="315" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>

<p>Apple has released a new <a href="http://www.imore.com/iphone-4s-commercial">iPhone 4S commercial</a> outlining how Santa uses <a href="http://www.imore.com/siri/">Siri</a> on the new <a href="http://www.imore.com/iphone-4s">iPhone 4S</a> to help make his rounds on Christmas.  </p>

<p>While Siri is still in beta, and still has plenty of rough edges, Apple continues to make it the staple feature in its advertising campaigns. Whether that troubles anyone or not, the ad itself is very well done. My favorite part is near the end when Santa asks Siri how how the rest of his day looks, to which Siri responds with... Well, watch it and find out!</p>

<p><span id="more-87420"></span></p>

<p><img src="http://cdn.imore.com/images/stories//2011/12/Santa-uses-Siri-to-help-with-his-Christmas-rounds.jpg" alt="" title="Santa uses Siri to help with his Christmas rounds" width="560" height="311" class="aligncenter size-full wp-image-87422" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.imore.com/2011/12/18/santa-iphone-4s-siri-rounds-christmas/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Video: The Pug that can’t stand the iPhone</title>
		<link>http://www.imore.com/2011/11/14/monday-humor-pug-stand-iphone/</link>
		<comments>http://www.imore.com/2011/11/14/monday-humor-pug-stand-iphone/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 14:42:10 +0000</pubDate>
		<dc:creator>Chris Oldroyd</dc:creator>
				<category><![CDATA[Humor]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[dog]]></category>
		<category><![CDATA[fun]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[pug]]></category>
		<category><![CDATA[tv]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=83464</guid>
		<description><![CDATA[Some animals just have no taste and this Pug is definitely one of them. Picture the scene; he is happily lying on his owner’s bed watching TV when a commercial]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><object width="560" height="315"><param name="movie" value="http://www.youtube.com/v/lYtwq4J3raM?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="560" height="315" src="http://www.youtube.com/v/lYtwq4J3raM?version=3&amp;hl=en_US" allowfullscreen="true" allowscriptaccess="always"></embed></object></p>

<p>Some animals just have no taste and this Pug is definitely one of them. Picture the scene; he is happily lying on his owner’s bed watching TV when a commercial comes on. The commercial is for the latest and greatest iPhone 4S but this Pug is having none of it. It sends him into a barking and growling frenzy, stamping his feet, gnashing his teeth, it really is a site to behold. As soon as the ad is finished, he settles down again and continues watching the TV.</p>

<p>Now as we all know, the <a href="http://www.imore.com/iphone-4s/">iPhone 4S</a> is the best iPhone ever, this little Pug must either hate the music on the ad or just hates ads all together. I am sure it has nothing to do with the iPhone 4S!</p>

<p>Source: <a href="http://thenextweb.com/shareables/2011/11/13/meet-the-iphones-biggest-hater-androids-biggest-fan/">TNW</a></p>

<p><span id="more-83464"></span></p>

<p><img src="http://cdn.imore.com/images/stories//2011/11/pug_iphone.jpg" alt="Monday Humor: The Pug that can’t stand the iPhone" title="Monday Humor: The Pug that can’t stand the iPhone" width="555" height="285" class="aligncenter size-full wp-image-83484" /></p>
]]></content:encoded>
			<wfw:commentRss>http://www.imore.com/2011/11/14/monday-humor-pug-stand-iphone/feed/</wfw:commentRss>
		<slash:comments>17</slash:comments>
		</item>
		<item>
		<title>Apple airs new iPad 2 commercial – Learn</title>
		<link>http://www.imore.com/2011/09/01/apple-airs-ipad-2-commercial-learn/</link>
		<comments>http://www.imore.com/2011/09/01/apple-airs-ipad-2-commercial-learn/#comments</comments>
		<pubDate>Thu, 01 Sep 2011 08:05:07 +0000</pubDate>
		<dc:creator>Chris Oldroyd</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[ipad 2]]></category>
		<category><![CDATA[ipad 2 commercials]]></category>
		<category><![CDATA[ipad commercials]]></category>
		<category><![CDATA[learn]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=73982</guid>
		<description><![CDATA[Apple has just released another new commercial for the <a href="http://www.imore.com/ipad-2/">iPad 2</a>, this one is titled "Learn". The ad, once again narrated by Peter Coyote, is based on using the]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-medium wp-image-73984" title="Apple airs new iPad 2 commercial – Learn" src="http://cdn.imore.com/images/stories//2011/09/iPad-2-Learn-560x304.png" alt="Apple airs new iPad 2 commercial – Learn" width="560" height="304" /></p>

<p>Apple has just released another new commercial for the <a href="http://www.imore.com/ipad-2/">iPad 2</a>, this one is titled "Learn". The ad, once again narrated by Peter Coyote, is based on using the iPad as a learning tool either from the comfort of your home or, as we have seen cropping up more and more often, in the school environment.</p>

<blockquote>
  <p>Are you curious about new ideas? Do you want to learn a new language, or just a new word? Maybe you want to know more about anatomy or astronomy? You could master something new or uncover a hidden talent. There's never been a better time... to learn.</p>
</blockquote>

<p>Take a look at the ad below!</p>

<p><span id="more-73982"></span></p>

<p><object width="560" height="345"><param name="movie" value="http://www.youtube.com/v/_5i1Dyj5k1A?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="560" height="345" src="http://www.youtube.com/v/_5i1Dyj5k1A?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.imore.com/2011/09/01/apple-airs-ipad-2-commercial-learn/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Apple airs a new iPad 2 TV ad –- Now</title>
		<link>http://www.imore.com/2011/06/18/apple-airs-ipad-2-tv-ad-video/</link>
		<comments>http://www.imore.com/2011/06/18/apple-airs-ipad-2-tv-ad-video/#comments</comments>
		<pubDate>Sat, 18 Jun 2011 12:41:37 +0000</pubDate>
		<dc:creator>Chris Oldroyd</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apple commericals]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[ipad 2]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=66589</guid>
		<description><![CDATA[<a href="http://cdn.imore.com/images/stories/2011/06/Now1.png"></a>

Apple has just posted a new commercial for the <a href="http://www.imore.com/ipad-2/">iPad 2</a> called “Now” that looks at life after you have bought the iPad 2. The ad features the Wall Street]]></description>
			<content:encoded><![CDATA[<p><a href="http://cdn.imore.com/images/stories/2011/06/Now1.png"><img class="aligncenter size-medium wp-image-66591" title="Now" src="http://cdn.imore.com/images/stories/2011/06/Now1-400x221.png" alt="" width="400" height="221" /></a></p>

<p>Apple has just posted a new commercial for the <a href="http://www.imore.com/ipad-2/">iPad 2</a> called “Now” that looks at life after you have bought the iPad 2. The ad features the Wall Street Journal, FaceTime, the iBookstore, an app called Star Walk and a few others.</p>

<blockquote>Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call. Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars.</blockquote>

<p>You can find the full advert after the break, let us know what you think!</p>

<p>[<a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=TFFkK2SmPg4">Apple YouTube</a>]</p>

<p><span id="more-66589"></span></p>

<p><object width="560" height="349"><param name="movie" value="http://www.youtube.com/v/TFFkK2SmPg4?version=3&amp;hl=en_US" /><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><embed type="application/x-shockwave-flash" width="560" height="349" src="http://www.youtube.com/v/TFFkK2SmPg4?version=3&amp;hl=en_US" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.imore.com/2011/06/18/apple-airs-ipad-2-tv-ad-video/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Apple releases new iPhone 4 Christmas ad - Under the Covers</title>
		<link>http://www.imore.com/2010/12/20/apple-releases-iphone-4-christmas-ad-covers/</link>
		<comments>http://www.imore.com/2010/12/20/apple-releases-iphone-4-christmas-ad-covers/#comments</comments>
		<pubDate>Tue, 21 Dec 2010 04:08:18 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[apple ad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[iphone 4]]></category>
		<category><![CDATA[iphone 4 ad]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=50119</guid>
		<description><![CDATA[Apple once again hits those emotional, nostalgia buttons hard with their Christmas themed, FaceTime-filled iPhone 4 ad - Under the Covers. In it a small boy takes his mom's iPhone]]></description>
			<content:encoded><![CDATA[<p><img src="http://cdn.imore.com/images/stories/2010/12/Screen-shot-2010-12-20-at-11.05.36-PM-400x214.png" alt="Apple releases new iPhone 4 Christmas ad - Under the Covers" title="Apple releases new iPhone 4 Christmas ad - Under the Covers" width="400" height="214" class="aligncenter size-medium wp-image-50120" /></p>

<p>Apple once again hits those emotional, nostalgia buttons hard with their Christmas themed, FaceTime-filled iPhone 4 ad - Under the Covers. In it a small boy takes his mom's iPhone into bed and literally under the covers to talk to Santa and... well, watch the video after the break for the happy holiday ending.</p>

<p><span id="more-50119"></span></p>

<p><object width="560" height="340"><param name="movie" value="http://www.youtube.com/v/3_vGH96kfM0?fs=1&amp;hl=en_US"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/3_vGH96kfM0?fs=1&amp;hl=en_US" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="560" height="340"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://www.imore.com/2010/12/20/apple-releases-iphone-4-christmas-ad-covers/feed/</wfw:commentRss>
		<slash:comments>24</slash:comments>
		</item>
		<item>
		<title>Amazon: Kindle better for unitaskers in bikinis</title>
		<link>http://www.imore.com/2010/09/13/amazon-kindle-unitaskers-bikinis/</link>
		<comments>http://www.imore.com/2010/09/13/amazon-kindle-unitaskers-bikinis/#comments</comments>
		<pubDate>Tue, 14 Sep 2010 01:34:33 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[kindle]]></category>
		<category><![CDATA[The competition]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=39231</guid>
		<description><![CDATA[Amazon's new Kindle ad says a) it's easier to read an ebook on in direct sunlight, b) it's smaller and lighter, and c) it's way less expensive than Apple's iPad.]]></description>
			<content:encoded><![CDATA[<p><img src="http://cdn.imore.com/images/stories/2010/09/Screen-shot-2010-09-13-at-9.25.08-PM-400x214.png" alt="Amazon Kindle bikini ad" title="Amazon Kindle bikini ad" width="400" height="214" class="aligncenter size-medium wp-image-39232" /></p>

<p>Amazon's new Kindle ad says a) it's easier to read an ebook on in direct sunlight, b) it's smaller and lighter, and c) it's way less expensive than Apple's iPad.</p>

<p>It doesn't show what happens when the guy spins his chair around, quickly corrects a PowerPoint pitch so he doesn't have to go back to the office, wows the bikini lady with Epic Citadel, then looks up a great restaurant on the full color web, gets directions from maps, and takes her off to dinner while they listen to streaming music. </p>

<p>This is the second Amazon Kindle ad to feature a <a href="http://www.imore.com/2010/07/29/amazons-kindle-competes-ipad-price-focus/">lady in the sun</a>; interesting demo they're targeting. Video after the break.</p>

<p><span id="more-39231"></span></p>

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]]></content:encoded>
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		<slash:comments>64</slash:comments>
		</item>
		<item>
		<title>Apple&#039;s latest iPad ad is... magically musical</title>
		<link>http://www.imore.com/2010/09/09/apples-latest-ipad-add-magically-musical/</link>
		<comments>http://www.imore.com/2010/09/09/apples-latest-ipad-add-magically-musical/#comments</comments>
		<pubDate>Thu, 09 Sep 2010 11:49:24 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[apple ad]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[ipad commercial]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=38784</guid>
		<description><![CDATA[<a href="http://cdn.imore.com/images/stories/2010/09/Screen-shot-2010-09-09-at-7.40.43-AM.png"></a>

Apple's latest iPad ad keeps going with the apps and the verbiage, this time rounding off medical, live, musical, work, play, memories, social, magazines, and historic.

Not magical though, at]]></description>
			<content:encoded><![CDATA[<p><a href="http://cdn.imore.com/images/stories/2010/09/Screen-shot-2010-09-09-at-7.40.43-AM.png"><img src="http://cdn.imore.com/images/stories/2010/09/Screen-shot-2010-09-09-at-7.40.43-AM-400x213.png" alt="Apple - iPad - iPad is Musical" title="Apple - iPad - iPad is Musical" width="400" height="213" class="aligncenter size-medium wp-image-38785" /></a></p>

<p>Apple's latest iPad ad keeps going with the apps and the verbiage, this time rounding off medical, live, musical, work, play, memories, social, magazines, and historic.</p>

<p>Not magical though, at least <a href="http://www.imore.com/2010/08/18/apples-latest-ipad-ad-magically-delicious/">not like last time</a>.</p>

<p>Numbers is just one of the apps highlighted. Can you name them all?</p>

<p>Video after the break!</p>

<p><span id="more-38784"></span></p>

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]]></content:encoded>
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		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Apple&#039;s latest iPad ad is... magically delicious!</title>
		<link>http://www.imore.com/2010/08/18/apples-latest-ipad-ad-magically-delicious/</link>
		<comments>http://www.imore.com/2010/08/18/apples-latest-ipad-ad-magically-delicious/#comments</comments>
		<pubDate>Wed, 18 Aug 2010 13:22:42 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[apple ad]]></category>
		<category><![CDATA[apple commericals]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=36938</guid>
		<description><![CDATA[<a href="http://www.imore.com/2010/08/18/apples-latest-ipad-ad-magically-delicious/screen-shot-2010-08-18-at-9-15-31-am/" rel="attachment wp-att-36939"></a>

Apple's latest iPad ad kicks up the apps and the verbiage, taking us through a delicious, current, learning, playful, literary, artful, friendly, productive, scientific, and -- you guessed it! --]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.imore.com/2010/08/18/apples-latest-ipad-ad-magically-delicious/screen-shot-2010-08-18-at-9-15-31-am/" rel="attachment wp-att-36939"><img src="http://cdn.imore.com/images/stories/2010/08/Screen-shot-2010-08-18-at-9.15.31-AM-400x213.png" alt="iPad TV ad is magically delicious" title="iPad TV ad is magically delicious" width="400" height="213" class="aligncenter size-medium wp-image-36939" /></a></p>

<p>Apple's latest iPad ad kicks up the apps and the verbiage, taking us through a delicious, current, learning, playful, literary, artful, friendly, productive, scientific, and -- you guessed it! -- magical journey. (Absent <a href="http://www.imore.com/2010/05/12/apple-posts-ipad-tv-commercial/">Peter Coyote</a> this time.)</p>

<p>So while iPhone has left apps and headed back to feature-based (i.e. <a href="http://www.imore.com/2010/07/11/apple-airs-4-iphone-4-ads-facetime/">FaceTime-based</a>) advertising, Apple is moving iPad firmly into the app space. Interesting.</p>

<p>iBooks is just one of the apps highlighted. Can you name them all?</p>

<p>Video after the break!</p>

<p><span id="more-36938"></span></p>

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]]></content:encoded>
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		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Friday Fun Video: Bell Canada iClones iPhone Ad for Palm Pre</title>
		<link>http://www.imore.com/2009/08/21/friday-fun-video-bell-canada-iclones-iphone-ad-palm-pre/</link>
		<comments>http://www.imore.com/2009/08/21/friday-fun-video-bell-canada-iclones-iphone-ad-palm-pre/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 12:21:28 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[bell]]></category>
		<category><![CDATA[iclones]]></category>
		<category><![CDATA[palm pre]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=10551</guid>
		<description><![CDATA[While even our friends over at PreCentral.net haven't exactly been thrilled by <a href="http://www.precentral.net/its-time-enough-palm-pre-campaign">Palm's own, creepy Pre ads</a>, we're not sure Bell Canada's approach -- filming an original iPhone 2G]]></description>
			<content:encoded><![CDATA[<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/sdXRS5mCsLQ&#038;color1=0x6699&#038;color2=0x54abd6&#038;hl=en&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/sdXRS5mCsLQ&#038;color1=0x6699&#038;color2=0x54abd6&#038;hl=en&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>

<p>While even our friends over at PreCentral.net haven't exactly been thrilled by <a href="http://www.precentral.net/its-time-enough-palm-pre-campaign">Palm's own, creepy Pre ads</a>, we're not sure Bell Canada's approach -- filming an original iPhone 2G ad using the Pre as a stand in -- is any better.</p>

<p>As a Canadian myself, I'd like to assure the world we're really a heckuvalot more creative than this! (Right Bell?!)</p>

<p>Recent iPhone ad for comparison's sake, after the jump!</p>

<p>[via <a href="http://www.tuaw.com/2009/08/21/pre-ad-is-to-iphone-ad-as-dude-is-to-lady-in-aerosmith-song-of-t/">TUAW</a>]</p>

<p><span id="more-10551"></span></p>

<p><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/hny-G-0nUBM&#038;color1=0x6699&#038;color2=0x54abd6&#038;hl=en&#038;feature=player_embedded&#038;fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowScriptAccess" value="always"></param><embed src="http://www.youtube.com/v/hny-G-0nUBM&#038;color1=0x6699&#038;color2=0x54abd6&#038;hl=en&#038;feature=player_embedded&#038;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" allowScriptAccess="always" width="425" height="344"></embed></object></p>
]]></content:encoded>
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		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>iPhone 3G Ad Shown at WWDC 08</title>
		<link>http://www.imore.com/2008/06/09/iphone-3g-ad-shown-at-wwdc-08/</link>
		<comments>http://www.imore.com/2008/06/09/iphone-3g-ad-shown-at-wwdc-08/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 20:52:36 +0000</pubDate>
		<dc:creator>Casey Chan</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[ad]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[hallway]]></category>
		<category><![CDATA[iPhone 3G]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=2732</guid>
		<description><![CDATA[<a href="http://www.imore.com/images/stories/2008/06/iphone3g-ad.jpg"></a>

Remember the iPhone 3G ad that they were reportedly filming at the Fifth Avenue Apple Store? Well it came to fruition at WWDC and it's pretty slick. Not quite as]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.imore.com/images/stories/2008/06/iphone3g-ad.jpg"><img class="aligncenter size-full wp-image-2734" src="http://www.imore.com/images/stories/2008/06/iphone3g-ad.jpg" alt="" width="481" height="320" /></a></p>

<p>Remember the iPhone 3G ad that they were reportedly filming at the Fifth Avenue Apple Store? Well it came to fruition at WWDC and it's pretty slick. Not quite as epic as the 1984 commercial or as flashy as those iPod dancing ones, but the iPhone 3G "hallway" ad has its own appeal.</p>

<p>It starts with two security guards handling a silver lockbox and walking through an uber-modern, top-secret hallway. As the security guards walk, a voiceover says, "It's finally here. The first phone to beat the iPhone." As they set the safe down and it opens, the voiceover goes on to say "...introducing the NEW iPhone...3G"</p>

<p>How do you guys like it? Click the Read Link to watch the new ad.
</p><p class="read"><a href="http://www.apple.com/iphone/gallery/ads/hallway/">Read</a></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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