If you’re reading this, you probably have an Apple ID. And that means you can now open an account with iAd Workbench. You, too, can be a digital Mad Man! Before today, you had to be a registered mobile app developer to take advantage of Apple’s iAds. By lowering the barrier to entry, Apple falls more in line with the likes of Facebook and more recently Twitter in competing for advertising dollars. Only question now is what do you have to sell?
Apple has released its first magazine advertisment for the iPhone 5s. The ad, on the back of this week's issue of The New Yorker, features an iPhone 5s in gold, with the photograph of the device focused on the Touch ID sensor. The text of the ad reads:
Some details about how the ads in iTunes Radio will work appear to have emerged with several big names such as McDonald's, Nissan, and Pepsi having reportedly signed on for the program. It seems that there will be three types of advertisements in iTunes Radio; audio, video, and "slate", which are interactive that take over a screen.
This is just a heads up to developers who are looking to get their hands dirty with iAds as you can now do so by joining the iAd Network and downloading the development kit Apple has just released.
The iAd Network provides an intuitive environment for you to easily incorporate iAd rich media ads into your applications. You can also monitor performance and track revenue. iPhone Developer Program members can join the iAd Network today.
Sprint and the Palm Pre just decided to bring it to Apple's iPhone via a perfectly nifty, if factually inaccurate(1), little ad-esque banner posted on Facebook. PreCentral.net already pipped us to the relevant quote post, citing McNamee's infamous CEOh-snap moment from the past:
No sooner did we mention Apple's new "reading" themed iPhone ad, then another one caught our attention. Fix highlights Rocket Taxi for finding a cab, Tipulator for figuring out a tip, and MultiLevel for fixing a bookcase (presumably where your reading apps are sitting?)
Again, the ads are careful to show the entire experience from pressing a Home screen icon to launch the app to using the app, to getting answers and results.
If anyone checked out ESPN.com late last night they would have been smacked right in the eye with quite possibly the biggest iPod Touch Banner Ad Ever. After releasing the new iPhone "game changer" commercial during the baseball playoffs, it looks like Apple is focusing on expanding the iPhone/iPod Touch product line by reaching sports fans. Good idea? I don't know maybe Apple is thinking they can turn sports fans into Apple fanboys..
Have you been noticing more and more advertisements while using your favorite apps or while browsing the net on iPhone optimized sites?
According to AdMob, a company that provides advertising solutions that are created for the iPhone:
“Ads on the iPhone deliver strong engagement for advertisers with triple, on average, the already high click-through-rates seen on mobile devices. The company’s new rich media ad units designed for the iPhone have been live for just over a month and now has a reach of more than 100 million impressions worldwide each month."