Advertising

Are fullscreen, auto-playing iAds on the way?

Apple might be preparing to offer new fullscreen, video iAds that play automatically. Described as TV commercial-like "interstitials," the ads would interrupt whatever a user was doing in an app at the time.

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Instagram advertising is coming, and now we know what it's going to look like

Instagram advertising is coming, we can't avoid it, and now we get our first look at what it's going to look like in our streams. The good news; the ads don't appear to jump out and smack you in the face as such. And, initially the rollout will be conducted with a select group of partners.

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Apple said to start marketing hiring spree

For all of its high profile and signature flavor, Apple's marketing has never been a major focus for the company, but that may change with an upcoming hiring spree of creatives for in-house advertising. An unnamed Apple executive has spoken about a shift which will include the growth of the in-house design group from 300 to 500 or 600.

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Ads coming to Instagram in the next year

Instagram had to make money someday, and after being acquired by Facebook, it's clear that the strategy is going to lie in advertising. In a recent interview, Facebook's Emily White described her challenges in roping in advertisers to Instagram while not scaring off the user base.

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HTC gets - and wastes - Iron Man for an ad

I love HTC. I had a Dream/G1. I had a Nexus One. I'm dumping my Nexus 4 for an HTC One. I'd love them to be a dominant player in the future of Android, because I think they currently make the best product and would drive the best competition for Apple. However, they're struggling, badly, against Samsung right now, and this ad might, in part, exemplify why.

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Google adding local advertisements into mobile Maps apps

Google has outlined a new advertising strategy for their mobile Maps app for Android and iOS, that sees local, "relevant" ads displayed at the bottom of the search window. Following the recently launched overhaul to Google Maps which included an iPad version for the first time, Google is now looking at how they're going to continue to monetize it. But, as Alex Dobie at Android Central points out, this isn't anything new.

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Apple getting cut of Baidu ad revenue

Baidu, China's most prominent search engine, has an ad revenue sharing agreement in place with Apple, according to a recent phone interview. There aren't any details on exactly how much of a cut Apple is getting, but apparently it's similar to what Baidu has in place with Google for their Android handset. An analyst estimated that Baidu distributes less than 10% of mobile ad revenue with manufacturers.

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Draw Something is trying to get you to draw their ads for them

Draw Something's next step after being acquired by Zynga is to get people to draw brands that that they're familiar with, like Doritos, the NHL, and KFC.

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Apple defends their use of "4G" Australian iPad

Australian consumers may have been duped into thinking the new iPad would work on local LTE bands based on the 4G branding plastered on the latest iOS tablet, but Apple is standing by their usage of the term in a statement to the Australian Competition & Consumer Commission.

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iAd starts dishing an extra 10% in developer payouts

Back in February, Apple promised that they would be increasing developer revenue share from iAds from 60% to 70%, and today that change has gone into effect.

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