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	<title>iMore &#187; advertising age magazine</title>
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		<title>Advertising Age Magazine Looks at iPhone and the AT&amp;T Backlash</title>
		<link>http://www.imore.com/2009/06/11/advertising-age-magazine-iphone-att-backlash/</link>
		<comments>http://www.imore.com/2009/06/11/advertising-age-magazine-iphone-att-backlash/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 02:20:58 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[advertising age magazine]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[backlash]]></category>
		<category><![CDATA[networ problems]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=9109</guid>
		<description><![CDATA[Advertising Age Magazine ran a couple of articles this week on AT&#38;T and the iPhone, and were kind enough to talk to TiPb about the issues surrounding how <a href="http://adage.com/article?article_id=137129">AT&#38;T Needs </a>]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.imore.com/images/stories/2009/06/current.jpg" alt="Ad Age Magazine - AT&amp;T iPhone Raise Bar" title="Ad Age Magazine - AT&amp;T iPhone Raise Bar" width="213" height="282" class="aligncenter size-full wp-image-9110" /></p>

<p>Advertising Age Magazine ran a couple of articles this week on AT&amp;T and the iPhone, and were kind enough to talk to TiPb about the issues surrounding how <a href="http://adage.com/article?article_id=137129">AT&amp;T Needs to Raise the Bar</a> on it&#8217;s network service, and <a href="http://adage.com/article?article_id=137220">How AT&amp;T Should Handle the Online iPhone Price Backlash</a>.</p>

<p>Lots of good ideas offered all around, but is AT&amp;T listening? Reader David from Texas wrote in to let us know they just might be after he received a direct email newsletter from the US iPhone carrier saying:</p>

<blockquote>
  <p>[AT&amp;T's] commitment to you is to continue to expand the scope, capacity and speed of that network. We’ve raised the bar and we intend to continue raising it. This is a top priority for us in 2009 so you can have a great experience every time you make a call, check an email, surf the Internet or watch TV. </p>
</blockquote>

<p>So they&#8217;re getting the words. Hopefully the actions will follow&#8230;</p>
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