Everything advertising
Draw Something's next step after being acquired by Zynga is to get people to draw brands that that they're familiar with, like Doritos, the NHL, and KFC.
Australian consumers may have been duped into thinking the new iPad would work on local LTE bands based on the 4G branding plastered on the latest iOS tablet, but Apple is standing by their usage of the term in a statement to the Australian Competition & Consumer Commission.
Back in February, Apple promised that they would be increasing developer revenue share from iAds from 60% to 70%, and today that change has gone into effect.
Apple has quickly responded to the accusations that they're misrepresenting the new iPad in Australia as 4G-capable by offering misled buyers a refund on their device. That's not much of an offer, considering they're all within their 30-day return window, but a sensible answer to those that are unhappy that they can't get LTE access on their new iPads.
The Australian Competition & Consumer Commission is going after Apple for advertising the new iPad as 4G capable, even though it's not compatible with their networks. The ACCC says they're after "injunctions, pecuniary penalties, corrective advertising and refunds to consumers affected" in this case.
While some handset manufacturers strive for celebrity endorsements with pre-release devices to build up hype, comments from Shaquille O'Neal, Channing Frye, and other high-profile personalities indicate even they're stuck on the same side of the impenetrable Apple PR wall as the rest of us.
Fiksu, a mobile marketing firm, released some interesting data on how much money top iPhone app developers are spending on promoting their creations. After looking at the top 200 free iPhone App Store for December, the average cost to get someone to run an app more than three times is $1.81.
Forbes has published an interesting account involving the famous 1997 Think Different ad campaign, "Here's To The Crazy Ones", from Rob Siltanen, one of the advertising executives who helped put
Apple's latest ad wants you to buy a $500+ tablet computer that runs App Store apps. Apple wants to sell you shiny things to make money.
Google's latest ad wants
Toyota have released a jailbreak theme in Cydia to advertise their new 'Scion 2011' car range. The theme is available for free in Cydia, by searching for Scion 2011 Theme
