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	<title>iMore &#187; analytics</title>
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	<description>More of everything iPhone and iPad</description>
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		<title>Steve Jobs at D8 video: on iAds and how Flurry made Apple furious</title>
		<link>http://www.imore.com/2010/06/02/steve-jobs-d8-video-iads-flurry-apple-furious/</link>
		<comments>http://www.imore.com/2010/06/02/steve-jobs-d8-video-iads-flurry-apple-furious/#comments</comments>
		<pubDate>Wed, 02 Jun 2010 11:32:48 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[d8]]></category>
		<category><![CDATA[flurry]]></category>
		<category><![CDATA[iads]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[Steve Jobs]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=29701</guid>
		<description><![CDATA[<a href="http://cdn.imore.com/images/stories/2010/06/Screen-shot-2010-06-02-at-7.31.55-AM.png"></a>

Steve Jobs, speaking at the <a href="http://www.imore.com/tag/d8/">D8 Conference</a>, thinks Apple is naive, because one day they read that <a href="http://www.imore.com/2010/01/25/analytics-show-itablet-running-iphone-32/">Flurry analytics detected them testing new iPhone and iPad devices</a> by getting]]></description>
			<content:encoded><![CDATA[<p><a href="http://cdn.imore.com/images/stories/2010/06/Screen-shot-2010-06-02-at-7.31.55-AM.png"><img src="http://cdn.imore.com/images/stories/2010/06/Screen-shot-2010-06-02-at-7.31.55-AM-400x226.png" alt="" title="Screen shot 2010-06-02 at 7.31.55 AM" width="400" height="226" class="aligncenter size-medium wp-image-29702" /></a></p>

<p>Steve Jobs, speaking at the <a href="http://www.imore.com/tag/d8/">D8 Conference</a>, thinks Apple is naive, because one day they read that <a href="http://www.imore.com/2010/01/25/analytics-show-itablet-running-iphone-32/">Flurry analytics detected them testing new iPhone and iPad devices</a> by getting developers to put code in their apps that send geolocation and other data from customers back to Flurry. They don&#8217;t ask customers for consent, violates Apple&#8217;s privacy rules. It &#8220;pissed Apple off&#8221;.</p>

<p>Even with <a href="http://www.imore.com/tag/iads/">iAds</a> coming up, Apple won&#8217;t block other advertisers but they&#8217;ve decided analytics can <em>only</em> be used for advertising, not to be sent to 3rd parties for sale and for leaking Apple technology. (Steve was fiery mad!)</p>

<p>No excuse not to ask a customer for consent to send private data. Maybe after Apple calms down they&#8217;ll talk to some of these analytics firms, but it won&#8217;t be today.</p>

<p>Video after the break! (Again, fiery mad!)</p>

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		<slash:comments>8</slash:comments>
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		<title>44% of Apps Tested by Apple on iPad are Games</title>
		<link>http://www.imore.com/2010/03/23/apples-ipad-top-dog-handheld-gaming-wars/</link>
		<comments>http://www.imore.com/2010/03/23/apples-ipad-top-dog-handheld-gaming-wars/#comments</comments>
		<pubDate>Tue, 23 Mar 2010 16:10:34 +0000</pubDate>
		<dc:creator>Jeremy Sikora</dc:creator>
				<category><![CDATA[Games]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[nintendo]]></category>

		<guid isPermaLink="false">http://www.tipb.com/?p=23818</guid>
		<description><![CDATA[According to <a href="http://www.imore.com/tag/analytics/">Analytics</a> firm <a href="http://www.flurry.com/">Flurry</a> 44% of apps tested by Apple for the iPad are games. Ever since the release of the iPhone SDK, <a href="http://www.imore.com/tag/gaming/">gaming and the iPhone</a> have gone]]></description>
			<content:encoded><![CDATA[<p><img src="http://cdn.imore.com/images/stories/2010/03/Screen-shot-2010-03-23-at-10.10.05-AM-400x283.png" alt="Flurry_iPad_Games" title="Flurry_iPad_Games" width="400" height="283" class="aligncenter size-medium wp-image-23821" /></p>

<p>According to <a href="http://www.imore.com/tag/analytics/">Analytics</a> firm <a href="http://www.flurry.com/">Flurry</a> 44% of apps tested by Apple for the iPad are games. Ever since the release of the iPhone SDK, <a href="http://www.imore.com/tag/gaming/">gaming and the iPhone</a> have gone hand-in-hand so it really does not come to a surprise that the iPad is aiming be a popular platform choice among game developers as well. </p>

<p>Coming in at second place with 14% of the pie is the entertainment category and then social networking with 7% of the apps, sports 6%, travel 5%, etc.</p>

<p>If the Flurry data is accurate It seems gamers on April 3rd will be pretty happy customers as there does not seem to be any shortage of gaming titles. And don&#8217;t think the competition hasn&#8217;t noticed Apple assault on mobile gaming. Nintendo has just announced that in 2011 they will be releasing their follow up to the DS with the 3DS &#8211; a glasses-free 3D handheld device. </p>

<p>A 3D handheld does sound pretty intriguing, how does a 3D second generation iPad sound? (Hey, we can dream!)</p>

<p>[Via <a href="http://www.appleinsider.com/articles/10/03/22/games_command_44_of_apps_tested_by_apple_for_use_with_ipad.html">Apple Insider</a> and <a href="http://www.engadget.com/2010/03/23/nintendo-announces-3ds-the-glasses-free-3d-successor-to-the-d/">Engadget</a>]</p>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>iPhone Undisputed King of Smartphone App Mountain?</title>
		<link>http://www.imore.com/2009/04/22/iphone-undisputed-king-smartphone-app-mountain/</link>
		<comments>http://www.imore.com/2009/04/22/iphone-undisputed-king-smartphone-app-mountain/#comments</comments>
		<pubDate>Wed, 22 Apr 2009 11:35:12 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[App Store Apps]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[app store]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/?p=8178</guid>
		<description><![CDATA[<a href='http://www.imore.com/images/stories/2009/04/iphone_ahead.png'></a>

<a href="http://www.readwriteweb.com/archives/the_state_of_the_smartphone_iphone_is_way_way_ahea.php">Read Write Web</a> has posted the findings of mobile analytics firm <a href="http://www.flurry.com/">Flurry</a>. They break it down as follows: 


Apps (see charts above) put the iPhone staggeringly ahead in terms]]></description>
			<content:encoded><![CDATA[<p><a href='http://www.imore.com/images/stories/2009/04/iphone_ahead.png'><img src="http://www.imore.com/images/stories/2009/04/iphone_ahead-400x166.png" alt="" title="iphone_ahead" width="400" height="166" class="aligncenter size-medium wp-image-8179" /></a></p>

<p><a href="http://www.readwriteweb.com/archives/the_state_of_the_smartphone_iphone_is_way_way_ahea.php">Read Write Web</a> has posted the findings of mobile analytics firm <a href="http://www.flurry.com/">Flurry</a>. They break it down as follows: </p>

<ul>
<li>Apps (see charts above) put the iPhone staggeringly ahead in terms of active developers, applications developed, and consumer usage. (note: lack of analytics use by BlackBerry devs likely skews those numbers). </li>
<li>Smartphones are being used more than ever</li>
<li>iPhone apps, if they&#8217;re marketed effectively, are making strong development houses millions of dollars.</li>
<li>iPhone apps are becoming &#8220;hit-driven&#8221; like the music industry.</li>
<li>Free versions help sell paid apps</li>
<li>Only 10% of users update their apps (we&#8217;re not sure if that&#8217;s skewed by other platforms, Apple makes it simple to update).</li>
</ul>

<p>It&#8217;s important to remember that with this type of analytics, results are hyper-dependent on what&#8217;s included (and what&#8217;s missing) from the data set. If nothing else, however, iPhone developers are getting more attention from, and making greater use of, market analytics at the moment.</p>

<p>That said, anyone surprised by these numbers?</p>
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		<slash:comments>8</slash:comments>
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