apple ads

Apple airs iPad mini ad 'Piano'

By Leanna Lofte, Saturday, Nov 3, 2012 a 1:20 am

To coincided with the launch of the iPad mini, Apple has started airing a new television ad called "Piano" that focuses on this new device. The ad actually begins with an iPad 4 running GarageBand and a hand comes in to play the intro to the popular piano duet Heart and Soul. When it's time for the second pianist would join the song, an iPad mini slides in and a hand begins to play the melody of the song. As the song is played, the camera slowly pans and zooms into the iPad mini so that it's the only featured device. There is no voiceover for this ad, just music being played by iPads.

Multitude of reports allege SVP of iOS, Scott Forstall, was asked to leave Apple

By Rene Ritchie, Monday, Oct 29, 2012 a 8:55 pm

Now that Apple has announced that senior-vice-president of iOS, Scott Forstall was leaving the company, amid storms and market-closings, various additional information is surfacing on the story, at least from Apple's perspective. Namely, it's now being claimed that Forstall was fired.

Editor's desk: Mainstream geniuses, Olympic rights, and streaming wrongs

By Rene Ritchie, Sunday, Jul 29, 2012 a 5:07 pm

I spent most of last week laughing it up in Winnipeg with my fellow fuzzball's from Mobile Nations -- that'd be Phil Nickinson of Android Central, Daniel Rubino of WPCentral, and Kevin Michaluk from CrackBerry.com, in order. We spent a few days figuring out where the network was, and most importantly, where we're going through the rest of 2012 and into 2013. You'll be hearings -- and seeing -- a lot about that soon.