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Apple shows off the magic of Portrait Mode in latest videos

Apple's latest videos "Creek" and "Soul Mate" show off the magic of Portrait Mode.

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Apple's 'Start something new' website hopes to inspire you to create with Apple products

Apple has introduced a new site that showcases creations made using Apple products. Called "Start something new," the site hopes to inspire you to create something, showing you the devices and apps these artists used for their pieces, including the iPhone 6, iPhone 6 Plus, and iPad Air 2. Apps featured include VSCO Cam, Brushes 3, and Apple's own iMovie.

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New iPhone 6 commercial shows off voice messaging

Apple seems to be on a bit of an ad streak lately. After releasing 2 new ads highlighting Continuity and gaming just a couple of days ago, another new commercial has popped up that details iOS 8's voice messaging feature.

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What makes the iPhone 6 bigger than big? New ads say the camera and... the hugeness!

Apple has released two more iPhone 6 and iPhone 6 Plus ads, Huge and Cameras. Part of the Bigger than Big series launched at the Apple Event on September 19, both once again feature the vocal stylings of Justin Timberlake and Jimmy Fallon, but this time focus on screen size and photography.

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Apple adds two new iPad verses: Orchestrating sound, exploring without limits

Apple's iPad-centric Your Verse campaign continued today with two new web pages and videos. The first is Orchestrating a new sound.

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New Apple ad kicks competitors right in the music

Turns out that spectacular Photos Every Day ad Apple released last month was just the first in a new series, as today they've introduced Music Every Day and it's every bit as terrific. Like the previous spot, Music Every Day shows people using the iPhone to enjoy music. Many and different people in many and different ways.

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Apple airs iPad mini ad 'Piano'

To coincided with the launch of the iPad mini, Apple has started airing a new television ad called "Piano" that focuses on this new device. The ad actually begins with an iPad 4 running GarageBand and a hand comes in to play the intro to the popular piano duet Heart and Soul. When it's time for the second pianist would join the song, an iPad mini slides in and a hand begins to play the melody of the song. As the song is played, the camera slowly pans and zooms into the iPad mini so that it's the only featured device. There is no voiceover for this ad, just music being played by iPads.

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Multitude of reports allege SVP of iOS, Scott Forstall, was asked to leave Apple

Now that Apple has announced that senior-vice-president of iOS, Scott Forstall was leaving the company, amid storms and market-closings, various additional information is surfacing on the story, at least from Apple's perspective. Namely, it's now being claimed that Forstall was fired.

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Editor's desk: Mainstream geniuses, Olympic rights, and streaming wrongs

I spent most of last week laughing it up in Winnipeg with my fellow fuzzball's from Mobile Nations -- that'd be Phil Nickinson of Android Central, Daniel Rubino of WPCentral, and Kevin Michaluk from, in order. We spent a few days figuring out where the network was, and most importantly, where we're going through the rest of 2012 and into 2013. You'll be hearings -- and seeing -- a lot about that soon.

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