Everything apple brand
The annual Millward Brown BrandZ survey was released recently, with Apple holding fast to its number one spot. Apple's brand worth for 2012 actually grew 19% since last year to $183 billion, followed by IBM with $116 billion brand worth, and Google which dropped a down a rank.
A younger, leggier Steve Jobs briefly schools the industry on how to do iconic, emotional branding by way of introducing the classic Think Different campaign.
Video after the break.
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Looks like the iPhone topped the 2009 CoolBrands Rankings, coming in at a frigid #1, with Apple itself at #3 and the iPod at #4 (that's 3 out of the
Time Magazine has an interesting article up on Apple's ongoing success with the iPhone in not only a poor economy, but in face of competition like Nokia, Palm, Sony/Ericsson, etc.
We know Apple VP of Design, Jonathan Ive loves him some Braun, but who knew he also drew inspiration from Ford? Harrison Ford, that is. Norwegian site Design4Dough spotted
