Apple has just posted a new commercial for the iPad 2 called “Now” that looks at life after you have bought the iPad 2. The ad features the Wall Street Journal, FaceTime, the iBookstore, an app called Star Walk and a few others.

Now, we can watch a newspaper; listen to a magazine; curl up with a movie; and see a phone call. Now, we can take a classroom anywhere; hold an entire bookstore; and touch the stars.

You can find the full advert after the break, let us know what you think!

[Apple YouTube]

Apple has begun airing a new AT&T and Verizon double-punch iPhone commercial called Waltz which touts "Two is Better than one". It shows off all the features and apps we've grown to know and love throughout Apple's previously AT&T-only US iPhone commercials, side by side, zooming in on one or the other to highlight the identical user experiences. Just as revealing is that the differences are not mentioned. No hint at reception, data speed, simultaneous voice and data, international roaming, etc.

Obviously both AT&T and Verizon will be competing for iPhone customers come February 10 but just as obviously Apple wins either way.

UPDATE: Official Apple video after the break!

Apple is continuing their series of feature-focus iPhone 4 commercials, following up FaceTime and Retina Display with... the lithium polymer battery. Sexy.

It's broken up into work longer (Mail), play longer (a hockey game), laugh longer (Pixar's Monsters Inc. movie), listen longer (iPod), shoot (Camera), edit (iMovie), share (MMS), update (Facebook), download (App Store), read (iBooks), write (SMS), and even FaceTime longer.

They also make a point of saying iPhone 4 is "the world's thinnest smartphone".

Again, with the competition catching up on apps, Apple has switched from "app for that"-based commercials to their current competitive advantage -- killer battery life. Apple has invested heavily in battery technology for everything from the MacBooks to the iPhone and while it doesn't have the visuals that FaceTime or Retina Display do, it's what literally lets them happen.

Still, I wonder if it makes for as compelling a commercial?

(We'll update with Apple's official YouTube video as soon as they post it.)

Apple's latest iPad ad kicks up the apps and the verbiage, taking us through a delicious, current, learning, playful, literary, artful, friendly, productive, scientific, and -- you guessed it! -- magical journey. (Absent Peter Coyote this time.)

So while iPhone has left apps and headed back to feature-based (i.e. FaceTime-based) advertising, Apple is moving iPad firmly into the app space. Interesting.

iBooks is just one of the apps highlighted. Can you name them all?

Video after the break!

To prove that the iPod touch is the funnest iPod ever, and a gaming force to be reckoned with, Apple's advertising department has been using it to take over websites like IGN and ESPN, and TUAW (twice now!) has screen captured it all for posterity.

We're not sure everyone will appreciate the disjointed attack on their senses such website take-overs produce, but it is a sign Apple is taking gaming seriously, and the internet seriously. (And IGN and ESPN are taking Apple's cash and handing over the website banners, seriously!)

Second video after the break!

I watched the recent Apple iPhone commercial, the one featuring Loopt that promised to keep me in stronger, better, faster contact with all my similarly teched-out friends, and immediately fired my iPhone to download it.

But guess what? It didn't show up in the App Store. Dieter was kind enough to send me a direct link, so I clicked on that, and know what happened? I got a pop-up telling me Loopt wasn't available in the Canadian App Store.

So, either we Canucks have no friends to stay in contact with, Loopt has yet to expand their offering to our frozen shores, or Apple didn't bother to make a commercial with wider appeal than AT&T's network coverage (or all of the above?)

In a global village, is it odd that an App isn't just an App, and often medieval licensing rights prevent real parity in services?

For our international readers, any other Apps you've been unable to get due simply to where you live? Any Americans ever come across an App you couldn't get?