There's an old cliché in journalism that no one reads "dog bites man" because, after a while, it becomes too commonplace, too dull. However, everyone reads "man bites dog!" because it's anything but commonplace, but dull, and no matter how ridiculous, it demands attention. When those attention-getting headlines don't naturally present themselves, of course, some publications are more than happy to simply manipulate or manufacture them.
That's something I've been struggling to put into terms lately when it comes to Apple coverage lately -- that after being put as high on a pedestal as possible for a modern company, the only thing of interest remaining to an attention-seeking media and greedy money maker community is watching them fall. Even if that fall is completely made up.