"Is it also possible that Browett’s experience at Dixons, and before that Tesco (the world’s third largest retailer) might just be right what Apple needs as it continues on its path towards world domination?"
We, and pretty much the rest of the blogosphere were, shall we say, slightly bewildered when Apple announced its new SVP of Retail, John Browett.
Browett is, at first glance, an unusual hire because the retail organization he is leaving seems to be the exact opposite of what Apple stands for. He was the CEO of Dixons, the well known British technology retailer.
Big box retailers couldn’t be further from Apple’s model of clean, spacious, bright and minimalistic. Apple employees always want to help, knowing that when you are in their store you have already chosen their brand. They are highly service-oriented. Big box sales staff are all about making the sale. They couldn’t care less what brand of TV you jam into your SUV after you slip the cashier your credit card.