Earlier today a financial analyst "reported" that Apple would be holding an Apple TV SDK event sometime in March. We didn't link to it because financial analysts have a lousy track record when it comes to Apple predictions, and whomever they're writing for, it's not media and it's not customers, and I couldn't think of a timely enough way to poke fun at it. However, Jim Dalrymple of The Loop, who has an excellent track record on sorting accurate rumors from nonsensical rubbish, has weighed in.
No spoilers, tap/click on over.