Apple Vs Microsoft

iMore show 320: Selling trucks

Rene and Jim Dalrymple of The Loop talk the October iPad event, the iPad mini, Microsoft Surface, and the difference between the two types of compromises and companies.

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Microsoft unveils new logo, signals the future by clinging even more tightly to the past

Microsoft's new corporate logo has updated their corporate logo for the first time in 25 years and... it looks more like a Windows logo than a Microsoft logo. As a Windows logo, it would be brilliant. Clean, square, solid, and Microsoft's new logotype, Segoe, is really nice. It's so nice, it could easily stand alone without the Windows logo next to it. And they really should have let it.

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Why Microsoft's Surface needs to beat the iPad

Microsoft has now officially announced the Surface -- more specifically the Microsoft Surface for Windows RT and the Microsoft Surface for Windows 8 Pro. The difference in branding between Apple's disyllabic iPad and Microsoft's mouthful of a brand highlights the almost diametrically opposed philosophies behind the two approaches as well.

iPad is singular and mobile native. Surface is bifurcated and seeks to bridge the divide between mobile immigrant and native. iPad is the epitome of Steve Jobs' obsession to simplify and democratize computing, desperate to dent the universe and drag the mainstream into the future. Surface is the epitome of Steve Ballmer's obsession with Windows, a Microsoft wounded and waylaid by anti-trust desperate to maintain some of their desktop relevance in the age of internet and interconnected devices.

Microsoft bet big on Windows, and with muscle and resolve they won what was up until now the biggest prize in technological history. But they lost badly on the internet. They've been bloodied in media, though the fight is far from over. And their mobile strategy has seen them ground-and-pounded through a mess of partnerships, Kins, and new partnerships.

Now they have Surface. And now they have to win.

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Everyone wants a piece of the iPhone

For a few years every hot new hero phone that hit the market was dubbed "iPhone killer" and lavished with link-bait praise for a week or so, until users hit usability walls, and the link-baiters were on to the next, hot new "iPhone killer".

Nothing killed the iPhone, of course. It couldn't be killed. It wasn't only a smart phone, it was a great phone that was smartly conceived and executed.

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Siri show and TellMe redux

Rene already commented on Microsoft's "We had TellMe before Apple had Siri" sob story, but it bears repeating:

It’s amazing how decades later, Microsoft still doesn’t get it. A feature isn’t just a feature isn’t just a feature. It’s more than the sum of its technology and design. Android had great voice control going back to the Nexus One. But Siri isn’t voice control. Siri is context and relationships and Siri is absolutely personality. That Apple programmed Siri to feel like a Pixar character is what made it engaging and what got the internet to flood itself with screenshots showing hundreds of funny, witty, strange, and engaging Siri moments. It isn’t that Siri can transcribe a text message to Eric, it’s how it does it and how you feel doing it.

Windows Mobile and others had touchscreens for years before Apple debuted the iPhone. Then and now, it wasn’t about the spec but the experience.

Keep that in mind while watching the video above.

Source: TechAU on YouTube

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Nokia goes Windows Phone to better compete with Apple iPhone

Following the epically brutal "our platform is burning" memo, Nokia announced today it's going to start using Windows phone in an effort to better compete with -- and disrupt if they can -- incredibly successful upstarts like Apple's iPhone, iOS, and iTunes App Store ecosystem. Nokia makes great hardware and Windows Phone is about as elegant a piece of software as Microsoft has ever written. That's a powerful combination -- if they can execute (and that's a big if).

Video after the break and for complete coverage see our sibling sites:

Then come back and let us know what you think, is the new Nokia Windows Phone going to be greater competition than the sum of its parts?

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Microsoft planning attack on iPad

Microsoft has started it's war against Apple's iPad, handing their reseller partners material to show their customers pointing why the iPad is not the solution they should be using for their enterprise needs. Distributed starting around December of last year, the material lists reasons why people should either move away from the iPad for enterprise needs or why they should not go towards the iPad in the first place.

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Microsoft doesn't want Apple to have a trademark on "App Store"

Microsoft does not want Apple to gain a trademark for the term "App Store" and is currently fighting to be able to use the term for its own mobile application store. They have recently asked the U.S. Patent & Trademark Office to refuse the trademark on the term "App Store" for Apple because they claim it is too generic of a name and they feel Apple doesn't have the right to lay claim to the term.

Any secondary meaning or fame Apple has in 'App Store' is de facto secondary meaning that cannot convert the generic term 'app store' into a protectable trademark. Apple cannot block competitors from using a generic name. 'App store' is generic and therefore in the public domain and free for all competitors to use.

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Apple posts higher revenue than Microsoft

Apple earned more revenue this quarter than their ancient frenemy, Microsoft. Roughly $20 billion to $16 billion, or $4 billion more. Not too long ago they passed Microsoft in market cap as well, another impressive sounding, if not terribly meaningful measure. Microsoft still leads in revenue due to their software-centric business being much higher margin than Apple's hardware-heavy mix. But that too could and just might change as well.

Apple, thanks to the Apple II, got off to an impressive lead in the early days of command line personal computing. But things changed. Apple squandered the Mac's first mover advantage and Microsoft and Windows ended up ruling the graphical user interface world. Now things are changing again. And that's where it gets interesting.

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Microsoft and Adobe holding secret anti-Apple meetings?

Microsoft CEO Steve Ballmer snuck into Adobe to talk with their CEO, Shantanu Narayen, about how they could team up, cartoon villain-style, to take on the growing mobile power of Apple and one Steven P. Jobs. the NYT Bits blog says:

The meeting, which lasted more than an hour, covered a number of topics, but one of the main thrusts of the discussion was Apple and its control of the mobile phone market and how the two companies could team up in the battle against Apple. A possible acquisition of Adobe by Microsoft were among the options.

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