Appmates

Disney Mobile bringing interactive toys to the iPad

Disney Mobile has come up with a clever new way for kids to play with the iPad -- as an interactive play mat. Dubbed AppMATes, players will be able to interact with a new iPad game based on Pixar's Cars 2 (more games to come) using real-world toy cars on the iPad display.

In an industry first, Disney introduced today Disney AppMATesTM Mobile Application Toys, a new toy line that comes to life digitally when used with an Apple iPad by allowing kids to use the tablet’s screen as a virtual play mat.

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