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	<title>iMore &#187; black pencil</title>
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		<title>iPhone Wins D&amp;AD &quot;Black Pencil&quot; Design Award</title>
		<link>http://www.imore.com/2008/05/17/iphone-wins-dad-black-pencil-design-award/</link>
		<comments>http://www.imore.com/2008/05/17/iphone-wins-dad-black-pencil-design-award/#comments</comments>
		<pubDate>Sat, 17 May 2008 12:55:15 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[award]]></category>
		<category><![CDATA[black pencil]]></category>
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		<category><![CDATA[jonathan ive]]></category>

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		<description><![CDATA[The D&#38;AD Black Pencil, an award so prestigious they would rather not give it away at all than give it to just any flashy objet-de-ans, is now joining what must]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.imore.com/images/stories/2008/05/iphone_award.jpg" alt="iPhone Award" title="iPhone Award" width="125" height="350" class="aligncenter size-full wp-image-2351" /></p>

<p>The D&amp;AD Black Pencil, an award so prestigious they would rather not give it away at all than give it to just any flashy objet-de-ans, is now joining what must be a mantle-straining load down at Apple Design VP Jonathan Ive's house.</p>

<p>Steve Jobs, Ive, and their iPhone, which has already been <a href="http://www.imore.com/2008/04/16/iphone-wins-big-at-engadget-2007-choice-awards/">cleaning</a> <a href="http://www.imore.com/2008/03/11/iphone-win-design-awards/">up</a> on the award circuit, secured the creative industry's top prize, with a second award being given to the latest aluminum iMac as well.</p>

<p>This makes 6 total Black Pencils (and "innumerable", if lesser, Yellow Pencils) for Apple and Ive, the most for any company since the D&amp;AD began handing out the trophy instruments back in 1963.</p>

<p>Makes sense. Apple not only cares deeply about design, but understands how form is inextricably linked to function.</p>

<p>Congrats!</p>

<p class="read"><a href="http://www.macworld.co.uk/business/news/index.cfm?RSS&#038;NewsID=21354">Read</a> <span class="via"><a href="http://daringfireball.net/linked/2008/may#fri-16-dad">Via</a></span></p>
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