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Everything branding

Steve Jobs in shorts, on branding – Think Different [video]

By , Sunday, Aug 29, 2010
6

A younger, leggier Steve Jobs briefly schools the industry on how to do iconic, emotional branding by way of introducing the classic Think Different campaign.

Video after the break.

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What Will Apple’s Next Generation iPhone 2,1 be Called?

By , Monday, May 25, 2009
80

I was hoping Apple’s third generation iPhone — widely expected to be announced at WWDC 2009 — would have a huge screen and lend itself perfectly to the name iPhone

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