Consumer Demand

Research shows half of smartphone buyers want iPhone, but Samsung's surging

A new survey from 451 Research's ChangeWave service on smartphone buyers in North America shows that while demand for the iPhone has dropped from the its last survey period, one in two likely smartphone buyers plan on purchasing an iPhone 5 within the next 90 days. Apple continued its impressive record of customer satisfaction, with 71% of respondents saying they were “Very Satisfied” with their iPhone.

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Apple iPad crushing competition in consumer demand and customer satisfaction ratings

Despite growing competition as new tablets begin to enter the market, Apple's iPad is still king when it comes to consumer demand and customer satisfaction according to a recent ChangeWave survey.

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