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	<title>iMore &#187; customer acquisition</title>
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	<description>More of everything iPhone and iPad</description>
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		<title>iPhone Helps O2 to Best-Ever Quarter</title>
		<link>http://www.imore.com/2008/03/01/iphone-helps-o2-to-best-ever-quarter/</link>
		<comments>http://www.imore.com/2008/03/01/iphone-helps-o2-to-best-ever-quarter/#comments</comments>
		<pubDate>Sat, 01 Mar 2008 12:53:23 +0000</pubDate>
		<dc:creator>Rene Ritchie</dc:creator>
				<category><![CDATA[customer acquisition]]></category>
		<category><![CDATA[financial results]]></category>
		<category><![CDATA[o2]]></category>

		<guid isPermaLink="false">http://www.theiphoneblog.com/2008/03/01/iphone-helps-o2-to-best-ever-quarter/</guid>
		<description><![CDATA[Based on <a href="http://apple20.blogs.fortune.cnn.com/2008/02/28/iphone-boosts-o2s-earnings-heads-for-ireland/?source=aol_quote">O2&#8242;s last quarter earnings report</a>, the iPhone is not only <a href="http://arstechnica.com/journals/apple.ars/2008/02/29/o2-reports-iphone-its-fastest-selling-device">O2&#8242;s fastest selling device</a>, is not only setting new records for customer satisfaction, but helped contribute]]></description>
			<content:encoded><![CDATA[<p align="center"><img alt="iphone_money_bin.jpg" src="http://phonedifferent.com/articleimages/2008/02/iphone_money_bin.jpg" width="230" height="270" />
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<p>Based on <a href="http://apple20.blogs.fortune.cnn.com/2008/02/28/iphone-boosts-o2s-earnings-heads-for-ireland/?source=aol_quote">O2&#8242;s last quarter earnings report</a>, the iPhone is not only <a href="http://arstechnica.com/journals/apple.ars/2008/02/29/o2-reports-iphone-its-fastest-selling-device">O2&#8242;s fastest selling device</a>, is not only setting new records for customer satisfaction, but helped contribute towards a 9.5% increase for the last quarter 2007.</p>

<p>In addition to Apple&#8217;s debut mobile device having the lowest return rate among O2&#8242;s lineup, it also drove a whopping 30% more revenue per user than the carrier&#8217;s average, and helped add 483,000 customers and 276,000 new contracts (roughly 60% of which were <a href="http://www.appleinsider.com/articles/08/02/28/o2_quarter_boosted_by_iphone_paypal_safari_warning_iphoto_7_1_3.html">nicked from the competition</a>).</p>

<p>Impressive, innit?</p>

<p>But is it enough to help shore up what some see as <a href="http://phonedifferent.com/2008/02/irish_iphones_now_crying_no_un.html">Apple&#8217;s diminished leverage with international carriers</a>, especially with companies like China Mobile which boast<a href="http://phonedifferent.com/2008/02/1_in_10_iphones_unlocked_used.html"> hundreds of thousands of unlocked units</a> already on their networks? We&#8217;ll see&#8230;</p>
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